SALES DEPARTMENTSALES MANAGER NORTH REGION

Company Description

ARMOR-IIMAK is a leading provider of Thermal Transfer Ribbons with state-of-the-art coating and slitting facilities. The company focuses on delivering high-quality products, building lasting relationships with customers, and offering a comprehensive range of solutions to meet global supply chain needs.

Purpose of Job (WHY the Job Exists?)

Operational:

The Sales Manager North India is responsible for driving regional sales performance through distribution expansion, channel partner development, key accourt management, and market penetration. The role is accountable for achieving revenue, profitability, and collection targets while ensuring effective customer service and coordination with internal teams.

Strategic:

Develops and executes regional business plans aligned with India and Asia sales strategies, expands market coverage and partner capability, identifies growth opportunities, and provides market intelligence to support commercial decision-making.

Key People the Jobholder Interacts With (The Context of Job-Holder)

Reports To: Sales Director

Internal Stakeholders:

Sales Team, Customer Service, Operations, Supply Chain, Logistics, Finance, Marketing, and other ARMOR-IIMAK India departments; ARMOR-IIMAK Asia / Group teams as required.

External Stakeholders:

Distributors, Resellers, Channel Partners, System Integrators, Converters, Customers, Prospects, And Industry Contacts.

Value Addition / Accountabilities / Key Performance Areas (The Results to be Delivered)

- Business Growth & Profitability: Drive sustainable business growth and achieve the assigned sales, revenue, and profitability objectives across North India.
- Distribution Network Development: Expand and strengthen the distributor and channel partner network to improve regional market reach and sales effectiveness.
- Customer & Market Development: Acquire new customers, develop strategic accounts, strengthen customer relationships, and increase market penetration.
- Sales Planning & Execution: Develop and implement regional business plans aligned with India sales strategy, supported by effective pipeline management and sales forecasting.
- Credit & Receivables Management: Ensure disciplined credit management, timely collections, and effective control of overdue receivables.
- Customer Satisfaction & Retention:



Ensure a high level of customer satisfaction and retention through effective coordination with internal stakeholders and timely order fulfilment.

Responsibilities / High Payoff Activities that Support the Above Accountabilities Sales Execution & Business Development

- Achieve assigned monthly, quarterly, and annual sales objectives and execute regional business plans.
- Identify new market opportunities, industry segments, and customer acquisition opportunities.
- Build and manage a robust sales pipeline and ensure timely conversion of opportunities.
- Drive sustainable growth through new business development and existing customer expansion.

Channel & Distribution Management

- Appoint, develop, and manage distributors, resellers, and channel partners across North India.
- Conduct regular partner business reviews, joint account planning, and performance tracking.
- Improve partner-led revenue and market coverage; address performance gaps through corrective actions.
- Develop channel programs, promotional activities, and go-to-market initiatives.

Key Account & Customer Relationship Management

- Identify and manage strategic accounts and build relationships with decision-makers in procurement, operations, supply chain, and management.
- Negotiate commercial agreements and annual business contracts within approved company policies.
- Monitor customer satisfaction, support retention, and coordinate resolution of service issues.
- Collect and communicate customer feedback on products, service, and market requirements.

Market Development & Intelligence

- Monitor market trends, competitor activity, pricing, and new business opportunities.
- Share market intelligence and customer feedback to support regional and strategic decisions.
- Support product launches, promotional campaigns, customer engagement, and industry events.

Forecasting, Reporting & Internal Coordination





- Maintain an accurate sales pipeline and revenue forecast and submit timely CRM and business review reports.
- Coordinate with Customer Service, Operations, Supply Chain, Logistics, Finance, and Marketing for seamless order fulfilment and customer support.
- Support inventory planning and demand forecasting and maintain accurate records in company systems.

Credit, Collections & Commercial Compliance

- Drive timely payment collection and maintain healthy receivables.
- Monitor customer credit exposure and work with Finance to minimize credit risk and resolve overdue balances.
- Ensure compliance with approved pricing, customer approval, payment terms, and other sales policies.

Safety, Compliance & Conduct

- Follow company policies, ethical standards, and safety requirements during customer and partner visits.
- Represent ARMOR-IIMAK professionally in all external interactions and report unsafe situations where applicable.

Qualifications Education / Technical Skills: Bachelors degree in Business, Engineering, Commerce, or a related field. (MBA preferred). Knowledge of B2B Sales, Channel Sales, Distribution Management, Sales Processes, and CRM / ERP systems. Proficiency in MS Excel, Word, and PowerPoint.

Relevant Experience: 810 years of experience in B2B sales, channel sales, distribution management, or business development, including proven experience managing distributors, channel partners, and regional sales operations.

Industry Exposure: Experience in industrial, packaging, identification, consumables, manufacturing, printing, labeling, or related markets is an advantage.

Key Competencies

Commercial Skills: Channel Development, Distributor Management, Business Planning, Key Account Management, Negotiation And Contract Management, Revenue Growth Strategy, Forecasting, And Pipeline Management.

Leadership & Behavioural Skills: Relationship Building, Collaboration And Influencing, Problem solving, Strategic thinking, Customer focus, Results orientation, Planning, Organization, And Time Management.

Others

Languages: Fluency in English (spoken and written); Hindi is essential. Knowledge of other regional languages is an advantage.

Travel: Extensive travel within North India (approximately 5070%), Including regular visits to Distributors, Channel partners, Customers, and Industry events.

FOR-0037 REV: APage 1/3

📌 Sales Manager - North (Manesar)
🏢 Armor India Coding And Imaging Supplies
📍 Manesar