Will lead distributor development and general trade sales across assigned territories. The role requires hands-on market work, solid trade relationships and ownership of sales growth, repeat orders and collections.

Key Responsibilities

- Identify, evaluate and appoint suitable distributors, super-stockists and channel partners.
- Expand availability across grocery stores, premium food stores, independent supermarkets and other relevant retail outlets.
- Drive primary sales to distributors and secondary sales from distributors to retailers.
- Ensure appointed distributors actively service outlets, maintain appropriate stock and generate repeat orders.
- Develop territory plans, sales targets, retailer coverage plans and market expansion strategies.
- Recruit, train and manage field sales representatives as the business expands.
- Plan trade schemes and in-store activities within approved budgets.
- Monitor stock ageing, expiry exposure, returns, payment terms and outstanding collections.
- Gather market feedback on pricing,



competition, product demand and packaging.
- Maintain accurate sales forecasts and regular reports on distributor and outlet performance.

Candidate Requirements

- Preferably 3–7 years of experience in FMCG or food and beverage sales.
- Proven experience appointing distributors and developing retail markets.
- An established distributor and retailer network in relevant territories.
- Strong negotiation, relationship management and collection skills.
- Ability to work independently and travel regularly.
- Comfortable using Excel and sales reporting tools.
- Experience with premium or emerging food brands is an advantage.

Success Measures

- Productive distributors and active retail outlets.
- Secondary sales growth and repeat orders.
- Sales target achievement and timely collections.
- Healthy inventory movement and controlled returns.

📌 Sales Manager - General Trade & Distributor Development (Ludhiana)
🏢 Beehive Farms
📍 Ludhiana