Role Purpose

Drive growth of the Retail Asset business across Bharat Banking by designing, implementing, and scaling Bharat-focused product propositions, policy interventions, customer journeys, and business programs. The role will act as a critical bridge between field teams and Central Office functions to ensure Retail Asset products remain competitive, relevant, inclusive, and scalable across semi-urban and rural markets.

Key Responsibilities

Product & Portfolio Management

- Develop and enhance Retail Asset product propositions aligned to the needs of Bharat Banking customers across Rural, Semi-Urban, and Emerging Markets.
- Identify product gaps, customer pain points, and market opportunities to drive portfolio growth.
- Design and launch innovative lending programs for customer segments such as farmers, self-employed individuals, small businesses, and emerging affluent customers.
- Monitor product performance, portfolio quality, and customer adoption metrics to recommend corrective actions.

Policy & Process Interventions
- Work closely with Risk, Credit, Operations, Compliance, and Business Teams to develop customer-friendly and scalable policy frameworks.
- Recommend policy changes based on field feedback, competitive benchmarking, customer behavior, and portfolio trends.
- Drive simplification of customer journeys while maintaining risk and compliance standards.
- Evaluate and implement process improvements to enhance sourcing efficiency and customer experience.

Business Growth & Market Development
- Support achievement of Retail Asset business targets through focused product and policy interventions.
- Identify new customer acquisition opportunities and increase penetration across key Bharat Banking markets.
- Conduct market research and competitor analysis to ensure product competitiveness.
- Drive programs aimed at improving productivity, conversion rates, and portfolio profitability.

Stakeholder Management
- Act as the central point of coordination between Field Sales Teams, Product Teams, Risk,



Credit Policy, Operations, Analytics, Digital, and Technology functions.
- Gather structured feedback from field teams and translate business requirements into actionable product and policy initiatives.
- Present recommendations and business cases to senior management for approval and implementation.

Analytics & Governance
- Monitor business performance through MIS, dashboards, and portfolio analytics.
- Track policy effectiveness, customer journey metrics, approval rates, turnaround times, and portfolio health indicators.
- Ensure governance, regulatory compliance, and adherence to internal policies across all product initiatives.

Desired Candidate Profile

Education

- MBA / PGDM from a reputed institute.
- Graduation in Finance, Business, Economics, Engineering, or related disciplines preferred.

Experience
- 8-10 years of experience in Policy Inclusion, Product Management, Retail Assets, Credit Policy, Business Strategy, or Retail Banking.
- Experience in Rural Banking, Bharat Banking, SME Lending, Agri Finance, Affordable Housing, LAP, Microfinance, or Consumer Lending preferred.
- Robust understanding of retail lending products, customer journeys, and credit processes.

Key Skills
- Product Management
- Credit Policy & Lending Frameworks
- Business Strategy & Growth Initiatives
- Portfolio Analytics & MIS
- Stakeholder Management
- Customer Journey Design
- Process Re-engineering
- Market Research & Competitive Benchmarking
- Project Management
- Strong Communication & Presentation Skills

Success Metrics
- Retail Asset portfolio growth across Bharat Banking.
- Improved customer acquisition and product penetration.
- Higher approval and conversion rates through policy optimization.
- Reduced customer and process turnaround time.
- Enhanced customer experience and journey simplification.
- Successful implementation of product and policy initiatives with measurable business impact.

Location: Central Office / Mumbai Grade: SM/AVP (based on experience and fitment)

Function: Bharat Banking Retail Assets Product & Policy Team

📌 Product Manager Policy & Inclusion Bharat Banking Retail Assets (Mumbai)
🏢 Axis Bank
📍 Mumbai