PPC Manager / Performance Marketing Manager

Company: Webskitters Technology Solutions Pvt. Ltd.

Department: Digital Marketing / Performance Marketing

Experience: 6+ Years

Employment Type: Full-time

Job Overview

Webskitters Technology Solutions Pvt. Ltd. is looking for an experienced PPC Manager / Performance Marketing Manager to plan, execute, manage, and optimize paid advertising campaigns across multiple digital platforms.

The ideal candidate should have strong hands-on experience in Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, and Microsoft Ads, along with expertise in lead generation, campaign optimization, conversion tracking, and performance analytics.

The candidate should also have practical experience using AI-powered tools to improve campaign research, ad copy creation, reporting, competitor analysis, and marketing workflow efficiency.

Key Responsibilities

- Develop and execute paid advertising strategies across Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, and Microsoft Ads.
- Plan and manage PPC campaigns for lead generation, brand awareness, remarketing, and conversions.
- Manage Google Search, Display, Performance Max, Shopping, YouTube, and remarketing campaigns.
- Conduct keyword research, competitor analysis, audience research, negative keyword management, and bid optimization.
- Optimize campaigns to improve cost per lead (CPL), cost per acquisition (CPA), return on ad spend (ROAS), conversion rates, and lead quality.
- Manage campaign budgets, forecasting, bidding strategies, and overall advertising spend.
- Create and optimize audience segments, retargeting campaigns, lookalike audiences, ad creatives, and campaign funnels.
- Monitor campaign performance across audiences, creatives, placements, devices, geographies, and funnel stages.
- Set up and monitor conversion tracking using Google Analytics 4 (GA4),



Google Tag Manager (GTM), Meta Pixel, LinkedIn Insight Tag, Conversion APIs, and CRM integrations.
- Prepare regular performance reports and provide actionable recommendations based on campaign data.
- Use AI tools such as ChatGPT, Claude, Gemini, and Perplexity for campaign research, keyword expansion, ad copy ideation, competitor analysis, reporting, and workflow automation.
- Conduct A/B testing for ad copies, landing pages, audiences, creatives, and bidding strategies.
- Collaborate with design, content, SEO, sales, development, and automation teams to improve campaign performance.
- Mentor junior team members and coordinate with internal stakeholders on campaign goals and deliverables.

Required Skills and Qualifications

- Minimum 6 years of hands-on experience in PPC, paid advertising, or performance marketing.
- Strong expertise in Google Ads and Meta Ads Manager.
- Experience managing LinkedIn Ads, YouTube Ads, and Microsoft Ads.
- Good knowledge of Google Analytics 4 (GA4), Google Tag Manager, conversion tracking, remarketing, and pixel implementation.
- Practical knowledge of AI tools such as ChatGPT, Claude, Gemini, or Perplexity in day-to-day marketing activities.
- Strong understanding of lead generation, paid search, paid social, audience targeting, and full-funnel marketing.
- Experience managing advertising budgets and optimizing campaigns based on performance metrics.
- Knowledge of CPL, CPA, CPC, CTR, ROAS, conversion rates,



and lead quality analysis.
- Solid analytical, reporting, problem-solving, and campaign auditing skills.
- Experience with ad copywriting, landing page optimization, media planning, campaign forecasting, and ROI optimization.
- Ability to interpret data and translate insights into actionable campaign strategies.

Preferred Qualifications

- Google Ads certification is preferred.
- Meta Blueprint certification is an added advantage.
- Experience in digital marketing agencies, IT services, B2B marketing, SaaS, e-commerce, or EdTech.
- Experience managing national and international advertising campaigns.
- Experience mentoring junior team members and presenting campaign performance to clients or management.
- Knowledge of Looker Studio, SEMrush, Ahrefs, HubSpot, Excel, Google Sheets, Zapier, or Make is an advantage.
- Experience using AI tools for campaign optimization, reporting automation, and marketing productivity.

Key Performance Indicators (KPIs)
- Improvement in lead volume and lead quality.
- Effective control of cost per lead and cost per acquisition.
- Improvement in ROAS and overall campaign ROI.
- Higher conversion rates across campaigns and landing pages.
- Efficient advertising budget utilization and reduced wasted spend.
- Consistent campaign performance and scalable growth.
- Quality of performance reporting and optimization recommendations.
- Effective use of AI tools to improve productivity and campaign outcomes.

How to Apply Interested candidates who meet the above requirements are encouraged to apply with their updated resume.

Benefits

- Leave encashment
- Paid time off
- Provident Fund

Experience:
- PPC Campaign Management: 5 years (Required)

Location:
- Kolkata, West Bengal (Preferred)

Work Location: In person

📌 PPC Manager / Performance Marketing Manager (Kolkata)
🏢 Webskitters Technology Solutions Private
📍 Kolkata