Required Skills & Qualifications:

- 7+ years of hands-on experience in PPC, paid media, and performance marketing.
- Strong expertise in Google Ads, including campaign setup, optimization, bidding strategies, and budget management.
- Experience managing LinkedIn Ads and B2B lead generation campaigns.
- Proven experience generating leads for IT services, SaaS, technology, or B2B businesses.
- Robust knowledge of keyword research, audience targeting, remarketing, ad copy optimization, and landing page performance.
- Hands-on experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking.
- Good understanding of marketing funnels, lead qualification, CPL, CAC, ROI, and ROAS.
- Experience with Excel or Google Sheets and dashboard/reporting tools.
- Strong analytical, communication, problem-solving, and project management skills.





Preferred Skills :

- Experience working with international markets, particularly the US, UK, Europe, and other global markets.
- Experience promoting IT services such as software development, cloud consulting, CRM implementation, and digital transformation.
- Familiarity with Microsoft Advertising (Bing Ads), Meta Ads, and other paid media platforms.
- Knowledge of CRM and marketing automation platforms such as HubSpot, Salesforce, or Zoho.
- Experience with offline conversion tracking, CRM-based attribution, and lead quality analysis.
- Understanding of account-based marketing (ABM) and B2B demand generation strategies.

📌 PPC Expert (Jaipur)
🏢 Dotsquares
📍 Jaipur