Hiring: Performance Marketing Specialist

Company: MnM Media

Location: Mumbai

Work Mode: Hybrid

Employment Type: Full-time

About MnM Media

MnM Media is a creative-led social media and digital marketing agency working with brands across hospitality, food and beverage, real estate, lifestyle, jewellery and wellness. We combine creative thinking, content, design and digital strategy to build strong brand presence and deliver measurable business results.

We are looking for a Performance Marketing Specialist who can plan, execute, optimise and scale paid digital campaigns while driving measurable results for our clients.

Key Responsibilities

1. Paid Campaign Management

- Plan, set up and manage paid advertising campaigns across Meta Ads (Facebook and Instagram) and Google Ads.
- Develop campaign strategies aligned with client objectives, including lead generation, website traffic, conversions, bookings, sales and brand awareness.
- Manage campaign budgets, audience targeting, placements, bidding strategies and campaign structures.
- Set up retargeting campaigns, custom audiences and lookalike audiences.

2. Campaign Optimisation & Performance

- Monitor campaign performance and optimise campaigns to improve results and reduce acquisition costs.
- Track key metrics such as CPL, CPA, ROAS, CTR, CPC, CPM and conversion rates.
- Conduct A/B testing across creatives, ad copies, audiences and landing pages.
- Identify underperforming campaigns and implement data-backed optimisation strategies.
- Scale campaigns that deliver consistent results while maintaining efficiency.

3. Analytics & Reporting

- Track and analyse campaign performance using Meta Ads Manager, Google Ads, Google Analytics 4 and other relevant tools.
- Set up and monitor conversion tracking, Meta Pixel and Google Tag Manager where required.
- Prepare weekly and monthly performance reports with clear insights,



learnings and recommendations.
- Translate campaign data into actionable strategies for improving results.

4. Creative Strategy & Collaboration

- Work closely with social media managers, graphic designers, video editors and content teams to develop high-performing ad creatives.
- Brief the creative team on ad formats, hooks, messaging, visual direction and creative testing requirements.
- Identify trends, audience behaviour and winning creative formats to improve campaign performance.
- Collaborate with the team to align paid media campaigns with organic social media strategies and client objectives.

5. Client & Account Management

- Understand client business goals, target audiences, budgets and campaign expectations.
- Recommend suitable media plans and budget allocations based on business objectives.
- Maintain campaign documentation, performance trackers and account hygiene.
- Provide data-backed updates and recommendations to the internal team and clients when required.

Requirements
- 2–4 years of hands-on experience in performance marketing or paid media, preferably in a digital marketing agency.
- Strong working knowledge of Meta Ads Manager and Google Ads.
- Experience managing lead generation, traffic and conversion-focused campaigns.
- Understanding of Google Analytics 4, Meta Pixel, conversion tracking and Google Tag Manager.
- Strong analytical skills with the ability to interpret data and make optimisation decisions.
- Experience with campaign budgeting,



audience segmentation, retargeting and A/B testing.
- Ability to manage multiple client accounts and campaign deadlines simultaneously.
- Good communication, reporting and problem-solving skills.
- Experience in hospitality, F&B;, real estate, lifestyle or wellness marketing will be an added advantage.

What We’re Looking For
- Someone who understands that performance marketing is about business outcomes, not just spending budgets.
- A proactive individual who takes ownership of campaigns from planning to reporting.
- Someone who can combine data-driven decision-making with creative thinking.
- A person who consistently looks for ways to improve campaign performance and generate better-quality leads or conversions.
- Someone comfortable working in a rapid-paced, collaborative agency environment.

Key Performance Indicators (KPIs)
- Campaign performance against agreed client objectives.
- Cost per lead, cost per acquisition and return on ad spend, wherever applicable.
- Lead quality and conversion performance, wherever tracking and client data are available.
- Efficiency of budget utilisation and optimisation.
- Timely reporting, campaign execution and testing.
- Retention and growth of existing accounts through improved campaign performance.

Why Join MnM Media?
- Work across diverse brands and industries.
- Collaborate with an in-house team of designers, video editors, social media managers and content creators.
- Take ownership of campaigns and contribute directly to client growth.
- Be part of a creative, collaborative and growing digital agency.

To Apply: Share your resume, portfolio or case studies highlighting campaigns managed, budgets handled and results achieved. Pay: ₹11,000.00 - ₹39,000.00 per month

Work Location: Hybrid remote in Mumbai, Maharashtra

📌 Performance Marketing Specialist (Mumbai)
🏢 MnM Media
📍 Mumbai