Company Description ArborVitae helps businesses unlock the power of AI by combining intelligent solutions with specialized talent to build, deploy, and scale them. The company partners with organizations on their AI transformation journey, identifying opportunities for automation, enabling AI-driven workflows, and supporting effective adoption of emerging technologies.

ArborVitae addresses one of the biggest challenges in AI adoption by connecting companies with experts across AI Engineering, Data, SaaS, Product, and broader Technology domains. By focusing on both AI enablement and talent solutions, ArborVitae empowers businesses to innovate, grow, and stay ahead in a rapidly changing digital landscape.

Role Description The Performance Marketing Specialist is a full-time, on-site role based in Ahmedabad. This role is responsible for planning, executing, and optimizing digital marketing campaigns across channels such as search, social, display, and email to drive qualified leads and conversions.

The specialist will manage performance metrics, analyze campaign data, and prepare reports to improve ROI and support business growth. Day-to-day work includes conducting market and audience research, collaborating with sales and product teams to align campaigns with business objectives, monitoring budgets,



and testing creatives, messaging, and targeting strategies. The role also involves staying up to date with industry trends, tools, and best practices in performance marketing and AI-driven marketing solutions.

Qualifications

- Strong Communication and Customer Service skills to collaborate with internal teams and engage effectively with prospects and clients.
- Proficiency in Market Research to analyze audiences, competitors, and industry trends for data-driven campaign planning.
- Experience in Sales and Marketing Strategy to design performance-focused campaigns that support revenue and growth targets.
- Hands-on experience with digital marketing platforms (e.g., Google Ads, Meta Ads, LinkedIn Ads), analytics tools (e.g., Google Analytics), and A/B testing methodologies.
- Ability to interpret campaign data, optimize for CPA, CPL, and ROI, and present clear performance reports and insights.
- Robust organizational and time-management skills, with the ability to handle multiple campaigns and deadlines.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Understanding of AI, SaaS, or technology services marketing is an advantage.

📌 Performance Marketing Specialist (Ahmedabad)
🏢 Arborvitae
📍 Ahmedabad