Company Description Sahir Web Solutions (SWS), founded in 2014 as the IT arm of Elvek Technologies, specializes in creative offshoring services that help businesses scale efficiently while maintaining quality and cost-effectiveness. The company delivers customized teams across IT and key business domains, along with tailored web design and development, digital marketing, mobile app development, and IoT solutions. SWS is known for strategic thinking, creativity, and a strong commitment to measurable results.

Clients value the company’s blend of innovation, integrity, and dedication, positioning SWS as a trusted partner in IT innovation and offshoring excellence.

Job SummaryWe are seeking a results-driven Digital Marketing Manager with robust expertise in Performance Marketing to plan, execute, and optimize paid advertising campaigns. The ideal candidate should have hands-on experience in Meta Ads and Google Ads, lead generation, conversion optimization, and maximizing return on advertising spend (ROAS).

Key Responsibilities

- Plan, execute, and manage campaigns across Meta Ads (Facebook and Instagram) and Google Ads.
- Develop strategies to generate quality leads, drive website traffic, and improve conversions.
- Manage advertising budgets, bidding strategies, audience targeting, and retargeting campaigns.
- Monitor and optimize key metrics, including CPL, CPA, CPC,



CTR, conversion rates, and ROAS.
- Analyze campaign data to improve performance and reduce customer acquisition costs.
- Set up and monitor conversion tracking using Google Analytics 4 (GA4), Google Tag Manager (GTM), and advertising platform tools.
- Conduct A/B testing of ad creatives, copy, landing pages, and audience segments.
- Collaborate with designers, video editors, and content teams to develop high-performing advertisements.
- Prepare performance reports and provide actionable insights.
- Stay updated with advertising trends, platform updates, and industry best practices.

Required Skills and Qualifications
- Minimum 5 years of experience in digital marketing, with a strong focus on performance marketing.
- Hands-on expertise in Meta Ads Manager and Google Ads.
- Strong understanding of lead generation, paid acquisition, and conversion optimization.
- Experience with GA4, GTM, and conversion tracking.
- Proficiency in campaign budgeting, bidding, audience segmentation, and remarketing.
- Strong analytical, communication, problem-solving, and team coordination skills.
- Experience in A/B testing, landing page optimization, and performance reporting.

Interested candidates can share their updated CV at [email protected].

📌 Performance Marketing Manager (Chandigarh)
🏢 Sahir Web Solutions
📍 Chandigarh