We are looking for a performance-driven marketing professional who is confident in generating quality leads through paid digital campaigns and can take ownership of our lead generation efforts across Meta and Google Ads.

Key Responsibilities

1. Performance Marketing & Paid Ads

- Plan, execute and manage paid advertising campaigns across Meta Ads (Facebook & Instagram) and Google Ads.
- Take complete ownership of lead generation campaigns, from campaign strategy and audience targeting to optimisation and performance reporting.
- Manage campaign budgets efficiently to achieve the desired cost per lead (CPL) while maintaining lead quality.
- Conduct A/B testing of creatives, ad copies, audiences, landing pages and campaign strategies.
- Identify opportunities to scale successful campaigns and improve overall advertising performance.

2. Lead Generation & Quality

- Develop effective strategies to generate high-intent leads for modular kitchens and other furniture solutions.
- Understand the customer journey, target audience, buying behaviour and competition to improve campaign performance.
- Work closely with the sales team to track lead quality, follow-ups, site visits, conversions and actual business generated.
- Continuously work towards improving lead-to-enquiry, enquiry-to-visit and enquiry-to-order conversion rates.
- Take a data-driven approach to identify what works and eliminate ineffective campaigns.

3. Tracking, Analytics & Reporting

- Set up and monitor Meta Pixel, Google Analytics 4, Google Tag Manager, Google conversion tracking and relevant tracking integrations.
- Track campaign performance, CPL, conversion rates, cost per qualified lead and return on ad spend wherever measurable.
- Prepare regular performance reports with clear insights, results and actionable recommendations.
- Ensure proper lead tracking through landing pages, website forms, WhatsApp and CRM integrations, wherever applicable.

4.



Campaign Strategy & Coordination

- Work with the creative and content teams to develop effective ad creatives, videos, reels and landing pages.
- Brief the team on the type of content and creatives required to improve advertising results.
- Research competitors, market trends, audience behaviour and new advertising opportunities.
- Stay updated with changes in Meta and Google advertising platforms, policies, tools and campaign optimisation techniques.

Required Skills & Qualifications
- Hands-on experience managing Meta Ads and Google Ads is mandatory.
- Proven experience in lead generation campaigns, preferably for high-value products or services.
- Robust understanding of campaign optimisation, audience targeting, bidding strategies, budget allocation and conversion tracking.
- Ability to analyse campaign data and make decisions based on performance metrics.
- Experience with Google Analytics 4, Google Tag Manager, tracking pixels and landing page optimisation.
- A results-oriented mindset with a strong focus on lead quality, cost efficiency and business growth.
- Ability to take ownership of campaigns and work independently towards defined targets.

Preferred Experience
- Experience working with a modular kitchen, interior design, furniture, home improvement or other high-value home-related brand.
- Understanding of the customer acquisition cycle for products with higher ticket sizes and longer decision-making periods.
- Experience generating leads for premium products and services in Delhi NCR.
- Experience with CRM systems, lead nurturing, remarketing and conversion funnel optimisation.

What We Are Looking For We are looking for someone who is confident in their ability to generate leads and can demonstrate their expertise through actual campaign performance.

Pay: ₹27,000.00 - ₹42,000.00 per month

Application Question(s)

- Let us know how many years of experience do you have in handling Performance Marketing?

Work Location: In person

📌 Performance Marketing Manager (Okhla)
🏢 Studio AVT Architects
📍 Okhla