At Game point, we believe that sports has the power to transform individuals and communities.

We're looking for a data-driven and results-oriented Performance Marketing Specialists who will be be responsible for effectively managing marketing campaigns to achieve specific business goals.

Key Responsibilities:

1. Campaign Management:

- Plan, execute and optimize paid campaigns across Google Ads, Meta Ads, and other relevant platforms.
- Drive leads and conversions for sports coaching, swimming memberships, Book & Play, events and other Game Point Offerings.
- Optimize campaigns through audience targeting, bidding strategies, creative testing and retargeting.
- Manage campaign budgets and allocate spends based on performance.

2. Analytics and Reporting:

- Track campaign performance across CPL, CPC, CTR, Conversions, CPA and ROAS.
- Set up and monitor conversion tracking, pixels, UTM's and campaign attribution.
- Use Google Analytics 4(GA4), Google Tag Manager, and advertising dashboards to analyze performance.
- Prepare regular reports with actionable insights to improve campaign efficiency.

3. Lead Generation and Conversion Optimization:

- Optimize marketing funnels to improve lead quality and conversion rates.
- Analyze customer journeys, identify funnel drop-offs, and recommended improvements.




- Collaborate with sales and center teams to track leads through coaching, enrolments, memberships and bookings.
- Plan retargeting campaigns for existing users, inactive customers and unconverted leads.

4. Creative and Cross-Functional Collaboration:

- Work with creative, content, CRM and operations teams to develop effective performance campaigns.
- Conduct A/B testing of Ad creatives, copy, audiences, and landing pages.
- Monitor competitive campaigns, industry trends, and recent digital advertising opportunities.

Qualification and Skills:

- Bachelor's or Master's degree in Marketing, Business, Analytics or related field.
- 2-4 Years of hands-on experience in performance marketing.
- Strong proficiency in Google-Ads, Meta-Ads Manager, GA4 and Google Tag Manager.
- Experience in lead generation, conversion tracking, retargeting and campaign optimization.
- Strong analytical, communication, and stakeholder management skills.
- Experience with CRM platforms and lead generation businesses is preferred.

Key Performance Indicators:

- Quality and volume of leads generated.
- Cost per lead and customer acquisition cost.
- Coaching enrolments and Book & Play booking conversions.
- Return on advertising spent and campaign efficiency.
- Budget utilization and accuracy of campaign reporting.

📌 Performance Marketing Lead (Hyderabad)
🏢 Netplay Sports
📍 Hyderabad