Key Responsibilities

1.

Performance

Marketing &

- Campaign Management

- Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta Ads (Facebook and Instagram), and other relevant digital platforms.

- Develop performance marketing strategies aligned with business objectives, sales targets, and brand positioning.

- Manage campaign budgets, bidding strategies, audience targeting, and ad placements to maximize conversions and revenue.

- Identify opportunities to scale high-performing campaigns while reducing customer acquisition costs.

2. Data Analytics &

- Performance Optimization

- Monitor key performance indicators, including ROAS, ROI, CAC, CTR, CPC, CPM, conversion rate, and cost per lead.

- Analyze campaign performance and provide actionable insights to improve efficiency and profitability.

- Prepare weekly and monthly performance reports with explicit recommendations for improvement.

- Implement A/B testing for creatives, ad copies, landing pages, and audience segments.

3. Lead Generation &

- Revenue Growth

- Develop strategies to generate high-quality leads and drive online sales.

- Optimize the customer acquisition funnel, from awareness and consideration to conversion and retention.

- Collaborate with the sales and business teams to improve lead quality and conversion rates.

- Identify opportunities for remarketing, retargeting, and customer re-engagement.

4. Website &





- Conversion Rate Optimization

- Work closely with website and e-commerce teams to improve landing pages, user experience, and conversion rates.

- Monitor website analytics and customer behavior using tools such as Google Analytics 4 (GA4) and Google Tag Manager.

- Ensure accurate tracking of campaign conversions, pixels, events, and attribution.

- Recommend improvements to the digital customer journey to reduce drop-offs and increase sales.

5.

Creative

Strategy &

- Content Collaboration

- Collaborate with graphic designers, content creators, and social media teams to develop performance-driven creatives and ad copies.

- Identify creative trends, audience preferences, and messaging strategies that improve campaign performance.

- Ensure advertisements align with the brand's visual identity, positioning, and target audience.

6. Reporting &

- Cross-Functional Collaboration

- Manage marketing budgets and ensure efficient allocation of advertising spend.

- Coordinate with internal teams and external agencies, wherever required.

- Stay updated on digital advertising trends, platform updates, competitor strategies, and industry best practices.

- Present campaign results, growth opportunities, and optimization plans to management.

Pay: ₹18,000.00 - ₹50,000.00 per month

Benefits

- Paid time off

Work Location: In person

📌 Performance Marketing Manager (Ghitorni)
🏢 Export International
📍 Ghitorni