Performance Marketing LeadExperience: 3–6 yearsEmployment type: Full-timeLocation: MohaliReporting to: Founder / Agency LeadershipSalary expectations - 2-3L LPAAbout the RoleWe are looking for a Marketing Lead who can combine strategic thinking, performance marketing expertise, creative judgment, and modern AI-driven workflows to deliver measurable results for our clients.

As a growing marketing agency working with clients across multiple industries, we need someone who can understand different business models, identify growth opportunities, develop marketing strategies, and oversee their execution across relevant channels.

Meta advertising and AI are central to this role. You should have hands-on experience running and optimizing Meta campaigns, interpreting performance data, testing creative approaches, and using AI tools to improve research, analysis, content development, and marketing efficiency.

This is not a role limited to setting up ads, posting content, or reporting metrics. You will be expected to analyse why a campaign is performing a certain way, identify what needs to change, and take ownership of the next steps.

Key Responsibilities1.

Marketing

Strategy &

• Planning

- Understand each client's business model, target audience, competitive landscape, positioning, and commercial objectives.
- Develop marketing strategies and channel plans aligned with business goals.
- Translate business objectives into measurable marketing KPIs, budgets, campaigns, and execution plans.
- Identify opportunities for customer acquisition, lead generation, conversion improvement, retention, and revenue growth.
- Adapt strategies to different industries rather than applying the same marketing playbook to every client.
- Work with the Founder and Project Manager to establish priorities and ensure strategies are executed effectively.

2. Meta Ads & • Performance Marketing

- Plan, launch, manage, and optimize campaigns across Meta Ads Manager, including Facebook and Instagram placements.
- Develop campaign structures, audience strategies, budget allocations, bidding approaches, and testing plans.
- Understand campaign objectives, delivery optimization, attribution limitations, and the relationship between ad performance and business outcomes.
- Monitor metrics such as CPM, CTR, CPC, conversion rate, cost per lead, CAC, and ROAS, selecting the right metrics for each client's objective.
- Diagnose performance issues across creative, audience, offer, landing page, tracking, and conversion quality.
- Build a structured creative-testing process covering hooks, messaging, formats, offers, and audience intent.
- Understand Meta Pixel, Conversions API (CAPI), event tracking, attribution, and the importance of reliable measurement.
- Stay current with Meta's evolving campaign automation, Advantage+ capabilities, targeting options, and creative tools.
- Manage budgets responsibly and communicate performance risks, learning, and recommendations clearly.

3. AI-Driven Marketing & • Automation

- Use AI tools to accelerate market research, audience analysis, competitor research,



campaign ideation, and content development.
- Use AI to support creative testing, generate variations of ad copy and concepts, and develop structured experimentation plans.
- Analyze campaign data and identify patterns, opportunities, and potential causes of underperformance with the help of AI where appropriate.
- Develop repeatable AI-assisted workflows for research, reporting, campaign planning, and creative production.
- Use tools such as ChatGPT, Claude, Gemini, or other relevant platforms effectively, selecting tools based on the task rather than following trends.
- Verify AI-generated insights, facts, recommendations, and outputs before using them in client work.
- Protect client confidentiality and sensitive data when using AI tools.
- Explore appropriate automation opportunities that reduce repetitive work without compromising accuracy or strategic judgment.

4. Analytics, Reporting & • Optimization

- Build clear reporting frameworks that connect campaign metrics to business results.
- Interpret performance data and explain what is happening, why it may be happening, and what should happen next.
- Track performance against agreed targets and identify underperformance early.
- Develop hypotheses, run experiments, document learnings, and use results to improve future campaigns.
- Work with relevant team members to improve tracking, landing pages, conversion flows, and lead quality.
- Present actionable recommendations instead of simply reporting dashboards.

5.

Creative

Strategy &

• Content Direction

- Develop creative briefs based on audience insights, campaign objectives, offers, and customer motivations.
- Collaborate with designers, video editors, copywriters, and content teams to produce effective marketing assets.
- Understand how creative concepts, hooks, messaging, and formats influence performance.
- Provide clear feedback based on strategic objectives and observed results.
- Use performance data to guide creative iteration while avoiding conclusions based on insufficient evidence.

6. Client & • Team Collaboration

- Work with the Project Manager to define deliverables, priorities, dependencies, and realistic timelines.
- Provide clear briefs and direction to creative and execution teams.
- Explain marketing decisions and results to clients and internal stakeholders.
- Identify risks, resource requirements, and changes in strategy early.
- Maintain explicit documentation of campaign structures, budgets, tests, and learnings.
- Take ownership of agreed marketing outcomes while collaborating effectively across the agency.

What We're Looking For

- 3–6 years of hands-on digital marketing or performance marketing experience.




- Demonstrable experience managing Meta advertising campaigns and optimizing them based on performance data.
- Strong understanding of digital marketing strategy, customer acquisition, funnels, creative testing, and conversion optimization.
- Practical experience using AI tools in real marketing workflows, beyond basic copy generation.
- Strong analytical skills and the ability to turn data into actionable decisions.
- Experience managing campaigns with meaningful budgets and accountability for results.
- Ability to work across multiple clients, industries, and business objectives.
- Strong communication, prioritization, and problem-solving skills.
- Ability to brief and coordinate creative and execution teams.
- A proactive mindset, commercial awareness, and willingness to take ownership of results.

Preferred Qualifications

- Experience with Meta Pixel, Conversions API, GA4, GTM, CRM integrations, or marketing attribution.
- Experience with Google Ads, SEO, landing-page optimization, email marketing, or marketing automation.
- Familiarity with AI-assisted reporting, spreadsheet analysis, workflow automation, or custom marketing systems.
- Experience building repeatable marketing processes for an agency or multi-client environment.

What Success Looks LikeWithin the first 90 days, the Marketing Lead should be able to:

- Understand the agency's clients, services, performance benchmarks, and marketing priorities.
- Establish a clear view of campaign performance, tracking quality, and key improvement opportunities.
- Improve the structure and discipline of Meta campaign testing and optimization.
- Introduce practical AI-assisted workflows that improve speed or quality without compromising judgment.
- Develop actionable strategies and creative briefs for different client accounts.
- Establish a reliable reporting and experimentation rhythm.
- Identify opportunities to improve client outcomes, marketing efficiency, and account growth.

Performance EvaluationPerformance will be evaluated based on:

- Progress against agreed client-specific business and marketing KPIs.
- Quality of strategic analysis and campaign decisions.
- Effectiveness of Meta campaign management and creative experimentation.
- Accuracy of measurement and reporting.
- Quality and practical impact of AI-assisted workflows.
- Collaboration with the Project Manager and creative team.
- Proactive identification of risks and opportunities.
- Quality of communication, documentation, and follow-through.

We recognize that marketing results depend on factors beyond the marketer's control, including client offers, budgets, market conditions, website performance, and sales follow-up.

Performance will therefore be assessed on both business outcomes and the quality of decisions and execution. To apply: Share your resume and a brief description of a campaign you personally managed. Include the objective, budget range, strategy, results, what you learned, and how you used data or AI tools to improve your decisions.

Please do not share confidential client information.

📌 Performance Marketing Lead (Chandigarh)
🏢 9Nine.Agency
📍 Chandigarh