Company Description

Manaaf™️ is an emerging lifestyle modest fashion brand in India, Southeast Asia as a direct-to-consumer (D2C) brand focused on delivering curated modest fashion tailored to meet the refined and modern needs of contemporary modern, modest women. We're looking for a Performance Marketing & Growth Associate who can help the brand reach the right audience, build visibility, and turn marketing efforts into measurable growth. This is a hands-on role for someone who understands that marketing isn't just about impressions, likes, or running ads.

It's about understanding the customer, developing the right creative, testing ideas, reading the data, and improving performance over time.

Key Responsibilities

This is a part time, remote associate position with a consistent weekly time commitment. You will be taking the primary responsibility for performance marketing, particularly Meta Ads, while also contributing to MANAAF's broader digital visibility and growth across social media.

You'll work closely with the founder and design team to ensure that the advertising is not only commercially effective but also aligned with MANAAF's brand identity, positioning, and target audience.

We're looking for someone who wants to take ownership, bring thoughtful ideas to the table, learn from results, and grow alongside an emerging D2C brand.

Roles and responsibilities

1. Performance marketing & Meta Ads — primary responsibility

- Plan, set up, manage, and optimise Meta advertising campaigns across Instagram and Facebook.
- Develop campaigns with clear objectives, whether driving sales, retargeting interested visitors, reaching new audiences, or building qualified brand awareness.
- Understand campaign structures, audience targeting, prospecting, retargeting, budget allocation, and testing strategies.
- Monitor campaign performance regularly and make informed decisions about what to scale, change, pause, or test next.
- Identify potential reasons for low performance, including audience mismatch, creative fatigue, weak messaging, landing-page friction, or checkout issues.
- Ensure that campaign tracking and measurement are set up appropriately, working with the team to resolve issues where needed.

2. Ad creatives & campaign strategy

- Develop creative concepts, hooks, messaging angles, and campaign ideas that speak to MANAAF's audience.
- Work closely with the design team to brief, review, and refine ad creatives.
- Understand how creative elements—including the opening hook, visual composition, product demonstration, copy, and CTA—affect ad performance.
- Suggest new creative tests based on campaign data, customer behaviour, and audience insights.
- Create or adapt simple ad creatives independently when required and within your capabilities.




- Ensure that all advertising communicates MANAAF's positioning consistently, without relying on generic luxury messaging or constant discounts.

3. Sales, analytics & reporting

- Track and interpret relevant metrics, including CPM, CTR, CPC, landing-page views, add-to-cart rate, checkout initiation, conversion rate, CPA, ROAS, and overall sales.
- Understand the difference between reach, engagement, traffic, and actual purchases.
- Evaluate performance against the business's objectives, margins, and budget—not just platform-reported results.
- Identify bottlenecks in the customer journey and recommend practical improvements.
- Provide transparent, actionable reports explaining what happened, why it may have happened, what was learned, and what should happen next.
- Recommend the next steps based on evidence rather than assumptions.

4. Social media visibility & brand growth — secondary responsibility

- Review MANAAF's social media presence across relevant platforms and identify opportunities to improve visibility and audience quality.
- Share ideas for content distribution, campaign integration, retargeting, and consistency between organic content and paid advertising.
- Monitor relevant audience and content insights and identify opportunities to reach potential customers.
- Collaborate with the founder and content/design team to ensure that social media activity supports the broader growth strategy.
- This is not a requirement to manage every platform or produce all organic content independently. The priority remains performance marketing and measurable growth.

5. Collaboration & ownership

- Work collaboratively with the founder and design team.
- Participate in scheduled virtual review calls on alternate weeks to discuss results, analytics, learnings, and upcoming priorities.
- Maintain consistent weekly working hours and communicate availability clearly.
- Take constructive feedback professionally and use it to improve the work.
- Proactively flag challenges, suggest solutions, and follow through on agreed tasks.
- Be willing to experiment, learn, and adapt as the brand and its marketing strategy evolve.

Skills Required

- At least 1 year of hands-on experience in performance marketing, with practical experience managing Meta Ads campaigns.
- Prior experience working with D2C brands is required, preferably in fashion, beauty, lifestyle, or other consumer-facing e-commerce categories.




- Demonstrated understanding of campaign optimisation, ad creative testing, audience targeting, performance analytics, and sales conversion.
- Ability to interpret campaign metrics and translate them into actionable decisions.
- Experience analysing campaign results and making data-driven recommendations to improve performance.
- Ability to work independently, manage agreed weekly hours consistently, and communicate progress clearly.
- Strong understanding of ad creatives, copy hooks, audience intent, creative testing, and campaign optimisation.
- Familiarity with Meta Pixel, Conversions API, Events Manager, and attribution concepts is an advantage.
- Ability to collaborate with designers and provide clear, useful creative briefs.
- Creative thinking combined with analytical discipline.
- Understanding of brand positioning, customer segmentation, and consistent brand communication.
- Clear communication, accountability, time management, and willingness to receive constructive feedback.
- Ability to work independently while collaborating with a small, evolving team.

Who Should Not Apply

- Freshers with zero brand experience looking for their first internship.
- Candidates who have only worked at agencies and have never been directly responsible for a brand's growth.
- People who need detailed briefs for every task and cannot work with autonomy.
- Anyone who cannot show real campaign data and results from previous work.
- Candidates who are not genuinely interested in modest fashion, luxury brands, or women-focused D2C — cultural alignment with Manaaf's identity matters.
- Anyone looking for a 9 to 5 execution role. This is a building role. Some weeks will demand more.

What We Offer

- Direct access to the founder and real creative ownership from day one.
- The experience of building a premium D2C brand from its earliest stage — with full visibility into every decision.
- A role where your work directly impacts revenue — not just impressions.
- Flexible hybrid working with in-person shoot days in Kolkata.
- Compensation depending on experience and demonstrated results. Performance incentive structure to be discussed.

To Apply Send your portfolio and a short note to the below email with the subject line —

Manaaf Growth Application — [Your Name]

Share us on this email- [email protected] or [email protected] In your note — tell us in three lines about one campaign or piece of content you worked on, what result it achieved, and what you would do differently now.

Applications without a portfolio will not be considered.

We are building something that did not exist in India before.

We are looking for someone who wants to help build it.

Manaaf — Kolkata

Instagram- @manaafglobal

📌 Performance Marketing & Growth Associate (Kolkata Metropolitan Area)
🏢 Manaaf™
📍 Kolkata Metropolitan Area