Company: Athena LMS

Website: https://lmsathena.com/

Job Location: Omaxe Square, Jasola, New Delhi

Work Mode: Work from Office

Experience: 2+ Years

Qualification: Graduation Mandatory

Salary: As per experience and company standards

About Athena LMS

Athena LMS is an AI-powered Learning Management System that brings together course creation, learner engagement, and learning analytics in one platform. It helps organizations create and deliver learning experiences while streamlining their learning and development processes.

We are looking for a proactive and result-oriented Performance Marketing Executive to manage day-to-day digital marketing activities, execute paid campaigns, strengthen our organic digital presence, and generate qualified leads for Athena LMS.

The ideal candidate should have hands-on experience in performance marketing, social media optimization, digital advertising, and B2B lead generation, preferably in EdTech, SaaS, or eLearning.

Key Responsibilities1. Paid Performance Marketing

- Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta Ads (Facebook and Instagram), and LinkedIn Ads.
- Generate qualified B2B leads for Athena LMS and its course authoring and AI-powered learning solutions.
- Set up campaigns targeting corporate Learning and Development teams, HR and training professionals, instructional designers, training companies, and educational institutions, as relevant to business priorities.
- Conduct keyword research, audience targeting, competitor analysis, and A/B testing.
- Monitor campaign budgets, impressions, clicks, conversions, cost per lead (CPL), and lead quality.
- Optimize advertisements, audience segments, landing pages, and calls to action to improve campaign performance.
- Coordinate with the design and content teams to create ad creatives, videos, banners, and campaign copy.

1. Organic Marketing and Social Media Optimization (SMO)

- Manage daily organic marketing activities across LinkedIn, Facebook, Instagram, and YouTube.
- Create and execute a weekly and monthly social media content calendar.
- Publish and optimize posts, carousels, reels, product videos, feature highlights, customer use cases, and educational content.
- Optimize social media profiles, captions, keywords, hashtags, and calls to action to improve discoverability and engagement.
- Promote Athena LMS's AI-powered learning features, course authoring capabilities, and platform advantages through relevant content.
- Support blog publishing, basic SEO, and website content optimization.
- Track organic reach, engagement, website traffic, and leads generated through social channels.

1. B2B Lead Generation

- Develop and execute digital campaigns to generate product inquiries, demo bookings, webinar registrations,



and qualified sales leads.
- Identify and target relevant customer segments, including corporate L&D; teams, HR professionals, instructional designers, eLearning companies, training providers, and other potential LMS buyers.
- Create and optimize landing pages, lead forms, campaign offers, and conversion-focused calls to action.
- Support lead-generation initiatives around product demonstrations, workshops, webinars, and other promotional activities.
- Coordinate with the business development and sales teams to ensure timely lead follow-up.
- Track lead sources, qualification status, and campaign contribution to the sales pipeline.
- Analyze sales feedback and lead quality to continuously improve targeting and messaging.

1. Website Traffic and SEO Support

- Support on-page SEO activities, keyword research, metadata optimization, internal linking, and blog optimization.
- Work on relevant search terms such as AI-powered LMS, LMS platform, course authoring platform, AI course creator, eLearning software, and corporate training solutions.
- Monitor website traffic and campaign landing-page performance.
- Identify opportunities to improve organic search visibility and website conversions.
- Coordinate with the website team to improve landing pages and user journeys.

1. Analytics and Reporting

- Track marketing performance using Google Analytics 4 (GA4), Google Ads, Meta Ads Manager, and relevant reporting tools.
- Support conversion tracking through Google Tag Manager, Meta Pixel, and UTM parameters.
- Maintain daily marketing trackers and campaign dashboards in Excel or Google Sheets.
- Prepare daily, weekly, and monthly reports covering spend, leads, CPL, conversions, website traffic, and engagement.
- Identify underperforming campaigns and recommend data-driven improvements.
- Maintain accurate records of campaign budgets, marketing activities, and lead-generation performance.

1. Marketing Coordination and Execution

- Work closely with the content, design, website, and business development teams.
- Ensure timely execution of marketing campaigns, product promotions, and content calendars.
- Assist with email marketing, remarketing, webinar promotions, and other digital marketing initiatives.
- Stay updated on digital marketing trends, advertising platform updates, competitor activities, and emerging EdTech marketing practices.





Required Skills and Qualifications
- Graduation is mandatory.
- Minimum 2+ years of hands-on experience in performance marketing or digital marketing.
- Practical experience with Google Ads and Meta Ads Manager.
- Knowledge of LinkedIn marketing and B2B lead generation.
- Understanding of organic social media marketing, SMO, and basic SEO.
- Familiarity with Google Analytics 4, conversion tracking, and campaign reporting.
- Ability to conduct keyword research, audience segmentation, A/B testing, and campaign optimization.
- Good analytical skills and proficiency in Excel or Google Sheets.
- Strong written communication and coordination skills.
- Ability to manage multiple marketing activities, meet deadlines, and work from the office.

Preferred Candidate Profile
- Experience in EdTech, eLearning, LMS, SaaS, or B2B technology marketing.
- Familiarity with AI-powered tools, course authoring software, corporate training, or learning and development solutions.
- Experience generating B2B leads and promoting software products.
- Ability to understand product features and convert them into compelling marketing messages.
- A performance-driven mindset with a focus on measurable outcomes.

Key Performance Indicators (KPIs) Performance will be evaluated based on:
- Qualified leads generated through paid and organic marketing.
- Cost per lead and campaign budget efficiency.
- Lead quality and contribution to demo bookings and sales opportunities.
- Paid campaign conversion rates and website landing-page performance.
- Consistency of daily social media publishing and campaign execution.
- Growth in organic reach, engagement, and website traffic.
- Accuracy and timely submission of marketing reports.

Initial lead-generation target: Work towards generating 10 leads per brand per week through paid and organic activities, subject to the approved marketing budget, campaign performance, and agreed lead-quality criteria.

What We Offer

- Opportunity to market an AI-powered LMS and course authoring platform.
- Hands-on exposure to paid advertising, organic marketing, and B2B SaaS lead generation.
- A collaborative and growth-oriented work environment.
- Opportunities to build expertise in EdTech and learning technology marketing.

How to Apply Interested candidates can share their updated CV at:

Email: [email protected]

Contact: +91 98182 38969

Email Subject: Application for Performance Marketing Executive – Athena LMS

We are looking for a hands-on digital marketer who can execute campaigns, analyze performance, and help Athena LMS grow its reach and generate qualified business opportunities.

Pay: ₹9,900.00 - ₹34,000.00 per month

Work Location: In person

📌 Performance Marketing Executive (South Delhi)
🏢 Athena Learning Management System
📍 South Delhi