Performance Marketer

Company: CaseFox and MatterSuite

Team: Marketing and Sales

Location: Bhopal (onsite role)

Experience: 1 to 3 years in paid marketing. Freshers with strong hands-on skills are welcome to apply.

About us CaseFox is a legal-tech SaaS product. We started in 2011. Law firms and legal professionals use it for billing, time tracking and practice management. MatterSuite is our enterprise offering for in-house legal teams and established firms.

Our customers are mostly in the US and the UK. We run two kinds of growth. CaseFox is self-serve and high volume. MatterSuite is enterprise and sales-led. Paid marketing supports both. We are a small team of nine.

You will work closely with content, SEO, web, video and sales. Your work will be seen and used every week. The role You will own our paid campaigns from start to finish. You will plan them, launch them and optimise them.

You will read the numbers and tell us what is working and what is not. Then you will tell us what to do next. We do not want someone who only presses buttons in an ad manager. We want someone who can look at the data and give a clear direction.

What you will do Plan, set up and run paid campaigns on Google Ads, LinkedIn Ads and Twitter (X) Ads.

Manage budgets and bids across channels and markets.

Build and improve search, display and social campaigns for the US and UK.

Set up retargeting and remarketing audiences across channels. Write ad copy and work with the content and video team on creatives.

Run A/B tests on ads, audiences and landing pages.

Share what you learn. Work with the web team to improve landing pages and conversion rates.

Track performance with GA4, HubSpot and the ad platforms. Keep tracking and attribution clean.

Report weekly and monthly on spend, leads, cost per lead,



pipeline and ROI. Break down what is working and what is not.

Recommend where to put more budget and where to cut it. Work with the sales team to check lead quality.

Improve campaigns based on what turns into demos and deals. Watch competitors and market trends. Bring new ideas and channels to try.

What we are looking for

1 to 3 years of experience in paid marketing. Less experience is fine if you have run real campaigns.

Hands-on experience with Google Ads, LinkedIn Ads and Twitter Ads.

Good understanding of retargeting, audience building and conversion tracking.

Strong analytical skills. You are comfortable with numbers and spreadsheets.

Working knowledge of GA4. HubSpot and Semrush are a plus.

Clear written communication. You can explain results in simple words.

Ownership. You do not wait to be told what to fix.

Ready to work onsite from our Bhopal office.

Big plus points You have run ads outside India. Europe, the UK, Singapore or other countries all count. You have experience with B2B or SaaS campaigns.

You have run lead generation for long sales cycles. You know how to work with sales on lead quality.

Perks Real ownership of a paid budget and the freedom to test your ideas.

A direct line to the Head of Marketing and Sales. International team offsites.

Free food at the office.

A friendly and collaborative workplace. Weekly cricket and badminton.

A young team of people in a similar age group.

Room to grow as we expand in the US and UK.

How to apply Send your resume to [email protected]. Add a few lines on the campaigns you have run. Tell us the channels, the markets and the results. Numbers help

Pay: ₹9,900.00 - ₹22,000.00 per month

Benefits

- Adaptable schedule
- Food provided
- Paid sick time
- Provident Fund

Work Location: In person

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