About the Role

Swing Saga is looking for a performance-driven and creative qualified who can manage Google Ads campaigns while overseeing the website's UI/UX, functionality, and backend operations. The ideal candidate should be comfortable working with digital advertising, website optimization, user experience, and conversion rate improvement to drive business growth.

● Plan, execute, and manage Google Ads campaigns to generate quality leads and drive sales.

● Conduct keyword research, audience targeting, and competitor analysis.

● Monitor campaign performance, budgets, CPC, CTR, ROAS, and conversion rates.

● Optimize campaigns regularly to improve results and maximize return on ad spend.

● Set up and monitor conversion tracking, Google Analytics, and other relevant performance tools.

● Prepare regular campaign performance reports and recommend improvements

●Manage and improve the website's user interface and user experience.

● Identify usability issues and optimize website navigation, product pages, landing pages, and checkout flows.

● Improve website layout, responsiveness,



and overall customer journey across desktop and mobile devices.

●Conduct website audits to identify friction points and recommend solutions to improve conversions.

●Monitor website functionality, loading speed, broken links, and checkout-related issues

●Support ongoing website maintenance and ensure a smooth shopping experience for customers.

●Manage routine website backend activities, including product listings, content updates, pricing, banners, and landing pages.

Required Skills & Qualifications

● Hands-on experience managing Google Ads campaigns.

● Knowledge of Google Analytics, Google Tag Manager, and conversion tracking.

● Understanding of UI/UX principles, wireframing, responsive design, and website usability.

●Experience managing website backends and e-commerce platforms such as Shopify or WooCommerce.

● Understanding of conversion rate optimization (CRO), landing page optimization, and customer behaviour

📌 Performance Marketer (Noida)
🏢 Swing Saga
📍 Noida