Location: Remote

Experience: 3–5 Years

Compensation: Competitive, based on experience

Industry: D2C | Ayurveda | Wellness | Beauty | Nutraceuticals

Website: www.kaayurituals.com

About Kaayu RitualsKaayu Rituals is an emerging Indian premium Ayurvedic wellness and lifestyle brand that blends the wisdom of Ayurveda with modern science, quality, and innovation.

Our mission is to make preventive wellness an integral part of everyday life through thoughtfully developed wellness supplements, skincare, haircare, and holistic self-care solutions.

As we scale our presence across India, we’re looking for a Performance Marketing Manager who can take ownership of our paid marketing strategy, drive e-commerce revenue, and build sustainable, profitable customer acquisition.

Key Responsibilities1.

Performance

Marketing & Revenue Growth

- Independently plan, execute, and optimise paid campaigns across Meta Ads (Facebook and Instagram) and Google Ads.
- Drive measurable online sales growth through Kaayu Rituals’ Shopify store.
- Manage advertising budgets with a strong focus on ROAS, customer acquisition cost (CAC), and profitability.
- Develop and execute full-funnel strategies covering customer acquisition, conversion, and retargeting.
- Scale winning campaigns while continuously improving marketing efficiency.

2. Analytics & Conversion Optimisation

- Track and analyse key metrics, including ROAS, CAC, CTR, CPC, conversion rate, AOV, and customer lifetime value (LTV).
- Implement and monitor conversion tracking using GA4, Google Tag Manager, Meta Pixel, and other relevant tools.
- Identify performance gaps and opportunities to increase revenue while reducing acquisition costs.
- Collaborate with website and creative teams to optimise landing pages, product pages, and the overall purchase journey.
- Use data-driven insights to improve campaign performance and conversion rates.

3.

Campaign

Planning & Creative Strategy





- Develop monthly and quarterly performance marketing plans aligned with business and revenue targets.
- Develop compelling ad concepts, scripts, hooks, and messaging for high-converting static creatives and video advertisements.
- Brief and collaborate with designers, content creators, UGC creators, and influencers to produce performance-driven ad creatives.
- Conduct structured A/B testing across creatives, audiences, messaging, and landing pages.
- Plan and execute campaigns for product launches, festive sales, promotional offers, and other key business initiatives.

4. Reporting, Forecasting & Accountability

- Prepare weekly performance dashboards and monthly marketing reports.
- Provide transparent reporting on advertising spend, campaign-wise revenue, ROAS, CAC, and overall marketing efficiency.
- Forecast sales and advertising budgets based on historical performance, growth targets, and realistic assumptions.
- Monitor campaign performance proactively, identify risks, and implement corrective actions.
- Take end-to-end ownership of campaign execution and communicate performance, insights, and growth opportunities to the leadership team.

Required Qualifications & Skills

- Bachelor’s degree in Marketing, Business, Commerce, or a related field.
- 3–5 years of hands-on experience in performance marketing.
- Proven experience managing Meta Ads and Google Ads for D2C or e-commerce brands.
- Strong understanding of Shopify, GA4, Google Tag Manager, Meta Pixel, and conversion tracking.




- Demonstrated ability to manage advertising budgets and drive measurable online revenue growth.
- Strong analytical skills, commercial acumen, and proficiency in Excel or Google Sheets.
- Fluency in English and Hindi.
- Ability to work independently, make data-backed decisions, and thrive in a fast-paced, entrepreneurial environment.

Preferred: Experience in beauty, skincare, wellness, Ayurveda, nutraceuticals, or FMCG brands. What We’re Looking ForWe’re not looking for someone who simply runs ads. We’re looking for a commercially driven performance marketer who understands the business behind the numbers.

You should be able to connect advertising performance with actual sales, customer acquisition efficiency, and profitability. You should also be comfortable taking ownership, testing current approaches, and scaling campaigns based on data rather than assumptions.

If you enjoy building growth strategies, solving performance challenges, and making a direct impact on business revenue, we’d love to hear from you.

What We Offer

- The opportunity to play a key role in scaling an emerging Indian wellness brand.
- Direct collaboration with the leadership team.
- Ownership of performance marketing strategy, budgets, and execution.
- Competitive compensation with performance-linked incentives.
- Opportunities for long-term career growth as the business expands.

How to ApplyInterested candidates can email their CV along with the following details:

- D2C Experience: Brands and industries previously managed.
- Ad Spend: Typical monthly advertising budgets handled.
- Campaign Performance: Examples of results achieved, including ROAS, CAC, and revenue growth.
- Compensation: Current CTC and expected CTC.
- Availability: Notice period and earliest joining date.

Email: [email protected]

Subject Line: Application – Performance Marketing Manager – Kaayu Rituals

📌 Performance Marketer (India)
🏢 KAAYU RITUALS
📍 India