What you’ll do

- Build and run full-funnel campaigns: top of funnel to find new customers, middle of funnel to win over people who are interested, and bottom of funnel to close the sale
- Plan, launch and scale campaigns on Meta and Google (Search, Shopping, Performance Max, YouTube)
- Run sponsored ads on Amazon, Flipkart and Myntra
- Brief our designer on what to make, test hooks, formats and angles, and drop what isn’t working fast
- Track ROAS, CAC, CTR, conversion rate, AOV and LTV, and judge results on delivered orders, not just placed ones (COD and returns are real)
- Set up and maintain tracking: Meta Pixel, Conversions API, GA4 and UTMs
- Find where the website loses buyers and fix it with landing page and A/B tests
- Build retention through email and WhatsApp: abandoned carts, repeat purchases and win-backs
- Manage the monthly budget across channels and report what worked, what didn’t and what’s next
- Work with influencers and UGC creators on campaigns that sell

You’re a fit if you





- Have 1+ years in performance marketing at a D2C brand, or at a positive marketing agency where you handled
- D2C fashion or consumer brands
- Have run paid campaigns with real budgets and can show the results
- Know Meta Ads Manager and Google Ads well
- Understand funnels and can explain why a campaign is top, middle or bottom of funnel
- Are comfortable with numbers and spreadsheets, and make decisions from data, not gut feel
- Know what works on Instagram, and what doesn’t
- Can move fast: when an ad isn’t performing, you change it the same day, not next week

Extra points for

- Marketplace ads experience (Amazon, Flipkart, Myntra)
- Shopify experience
- Email and WhatsApp marketing tools
- Influencer and UGC campaign experience
- Basic Canva or editing skills to make quick creative changes yourself

📌 Performance Marketer (Mumbai)
🏢 SyncUp
📍 Mumbai