Salary: Maximum ₹60,000 per month (fixed, in-hand). This is the absolute upper ceiling, and the final compensation may be lower depending on experience, communication skills, interview performance, and overall fitment.

Company: Vani Kabir Multiverse Pvt. Ltd.

Location: Gurugram, Haryana (Work from Office)

Employment Type: Full time

Experience: Minimum 4 years of relevant experience

ABOUT THE ROLE

We are looking for an experienced Organic Social Media & Content Lead who can independently manage and elevate the social media presence of our premium D2C luxury and lifestyle brand.

This position requires exceptional English communication skills, strong content sensibility, creative thinking, and proven expertise in growing brands organically through compelling social media content.

IMPORTANT: This is NOT a performance marketing, paid advertising, PPC, SEO, or general digital marketing position. We are specifically hiring for organic social media, content strategy, brand storytelling, and community engagement.

KEY RESPONSIBILITIES

- Independently develop and execute organic social media strategies, particularly for Instagram.
- Conceptualise engaging reels, posts, stories, and creative content campaigns.
- Build a distinctive brand identity through consistent storytelling and high-quality content.
- Plan and manage content calendars, campaign themes, and publishing schedules.
- Drive organic follower growth, engagement, reach, and community interaction.
- Write compelling captions, content briefs, campaign concepts, and brand communication.
- Identify emerging social media trends and translate them into original, brand-relevant ideas.
- Collaborate with designers, video editors,



and content creators to ensure effective execution.
- Analyse organic content performance and identify opportunities for improvement.
- Present creative ideas and strategic recommendations confidently to management.
- Take complete ownership of assigned social media initiatives from ideation to execution.

MANDATORY REQUIREMENTS

- Minimum 4 years of hands-on experience in organic social media management and content strategy.
- Exceptional written and verbal English communication skills.
- Proven experience independently managing Instagram or other social media accounts for established brands.
- Strong understanding of organic growth, engagement, content formats, and audience behaviour.
- Excellent copywriting, storytelling, and content ideation abilities.
- Ability to conceptualise original campaigns rather than simply follow trends.
- Strong presentation skills, creative judgment, and professional communication.
- Experience coordinating with creative teams and managing content execution.
- A demonstrable portfolio of social media accounts, content campaigns, and organic results.
- Strong ownership, accountability, and ability to work independently.
- Willingness to work full-time from our Gurugram office.

PREFERRED EXPERIENCE

- Previous experience with luxury, lifestyle, wellness, fashion, or premium D2C brands.




- Experience building engaged Instagram communities through organic content.
- Strong understanding of premium brand aesthetics, tone of voice, and visual storytelling.
- Experience leading social media content planning and creative execution.

WHO SHOULD APPLY

Professionals who have substantial hands-on experience in:

- Organic Social Media Management
- Instagram Content Strategy
- Brand Storytelling and Content Creation
- Social Media Copywriting
- Organic Audience Growth
- Community Building and Engagement
- Creative Campaign Ideation

APPLICATION GUIDELINES

- This is a mid-to-senior-level position and is not suitable for freshers.
- Applicants must have relevant, demonstrable organic social media experience.
- Candidates whose experience is limited to paid advertising, Google Ads, Meta Ads, PPC, SEO, or performance marketing will not meet the requirements of this position.
- Excellent English communication skills are mandatory and will be assessed during the selection process.
- Candidates must be able to explain their previous work, individual contributions, and measurable organic social media results.
- Maximum monthly compensation is ₹60,000 fixed and in-hand. Applicants should ensure their expectations align with this budget before applying.
- Shortlisted candidates will be assessed on communication skills, content expertise, creativity, strategic thinking, and overall suitability.

We are seeking a creative, articulate, and experienced professional who can take genuine ownership of our organic social media presence and contribute meaningfully to building a distinctive premium brand.

📌 Organic Social Media & Content Lead (Gurugram)
🏢 Vani Kabir Multiverse
📍 Gurugram