About the Company

Sandu Pharmaceuticals Limited is an established pharmaceutical company with a legacy dating back to 1899, recognized for its presence in the Indian pharmaceutical and healthcare industry.

SanBro Global Inc., part of the Sandu Pharmaceuticals group, supports the group's international business operations, including its U.S. operations. The company is looking for a commercially driven Marketing & Sales Channel Manager to strengthen brand awareness, expand sales channels, develop business partnerships, and drive revenue growth for its products and services.

This role offers an opportunity to contribute to the company's international business growth through digital marketing, e-commerce, retail distribution, and offline sales initiatives.

Job Summary The Marketing & Sales Channel Manager will be responsible for planning and executing marketing campaigns, developing sales channels, managing digital platforms, building retail and distribution partnerships, and monitoring business performance.

The role requires a combination of digital marketing knowledge, business development capabilities, sales planning, and channel management skills, along with the ability to coordinate with internal teams and external partners to achieve revenue and growth targets.

Key Responsibilities

1. Marketing Strategy & Channel Planning

- Develop monthly and quarterly marketing plans aligned with business objectives.
- Identify target customers, market opportunities, product positioning, promotional strategies, and sales targets.
- Recommend suitable marketing and sales channels based on market demand, acquisition costs, and revenue potential.
- Coordinate product launches, campaigns, promotional activities, and marketing budgets.

2. Social Media & Content Marketing

- Manage social media accounts, content calendars, and online community engagement.
- Coordinate the development of marketing content, creative briefs, and product education materials.
- Plan and execute email marketing campaigns, influencer collaborations, and brand partnerships.
- Ensure all marketing communications follow approved brand guidelines and product messaging.

3. Digital Marketing & E-commerce Sales

- Manage and optimize the company website, e-commerce store, and relevant online marketplace listings.
- Coordinate search engine optimization (SEO),



paid advertising, and conversion optimization activities.
- Monitor website traffic, customer journeys, online sales, and campaign performance.
- Identify opportunities to improve online visibility, customer acquisition, and sales conversion.

4. Retail Sales & Distribution Channel Development

- Identify and develop relationships with retailers, wholesalers, distributors, and wellness partners.
- Present products, coordinate samples, and negotiate commercial proposals within approved pricing and business terms.
- Build and maintain channel partnerships to expand market reach and revenue.
- Support partner onboarding, repeat orders, and ongoing account engagement.

5. Offline Marketing & Promotional Activities

- Plan and coordinate trade shows, community events, product demonstrations, sampling activities, and promotional stalls.
- Develop local business partnerships and identify opportunities for offline customer acquisition.
- Coordinate event logistics, promotional materials, and staffing requirements.
- Track leads generated through events and ensure timely post-event follow-up.

6. Sales Pipeline & Customer Relationship Management

- Maintain an updated Customer Relationship Management (CRM) system covering leads, opportunities, follow-ups, and sales forecasts.
- Monitor the sales pipeline and support lead conversion, account onboarding, and sales closures.
- Build relationships with existing customers and channel partners to encourage repeat business.
- Coordinate with relevant teams on product delivery, order fulfillment, and payment collections.

7. Team & Vendor Coordination

- Coordinate with marketing agencies, freelancers, and external vendors for campaign execution.
- Work with the India team, operations, and external business partners to align marketing and sales activities.
- Coordinate product information, creative development, promotional materials, and sales training.
- Monitor vendor deliverables,



timelines, and campaign quality.

8. Marketing Budgets & Performance Reporting

- Track campaign expenditure, sales revenue, gross margins, lead quality, and conversion rates.
- Monitor customer acquisition cost (CAC) and return on advertising spend (ROAS).
- Prepare periodic reports on marketing effectiveness and sales performance by channel.
- Recommend improvements based on campaign results, customer behavior, and commercial performance.

9. Brand Management & Compliance

- Maintain consistent branding across digital platforms, retail channels, and promotional activities.
- Ensure product descriptions and marketing claims use approved messaging.
- Coordinate promotional material reviews with the Legal & Compliance team.
- Align campaigns and offers with product availability, delivery capabilities, and approved business terms.

Qualifications & Experience

- Bachelor's degree in Marketing, Business Administration, Sales, or a related field; equivalent practical experience may also be considered.
- Relevant experience in marketing, business development, channel sales, or e-commerce.
- Demonstrated ability to support revenue growth, develop business partnerships, or execute successful marketing campaigns.
- Practical knowledge of social media marketing, digital advertising, SEO, e-commerce platforms, CRM tools, and marketing analytics.
- Strong communication, negotiation, presentation, and project management skills.
- Ability to analyze campaign data, sales performance, and channel profitability.
- Experience in the U.S. wellness, dietary supplement, consumer products, or distribution industry will be an added advantage.
- Willingness to travel for agreed business meetings, partner visits, and marketing events as required.

Ideal Candidate Profile We are looking for a proactive, commercially minded qualified who can combine marketing execution with business development and sales channel expansion. The ideal candidate should be comfortable managing digital marketing initiatives, developing retail and distribution partnerships, analyzing sales performance, and coordinating with cross-functional teams to achieve measurable business results.

Interested candidates can share their resume on [email protected] or revert on same

📌 Opportunity For Marketing & Sales Channel Manager (Mumbai)
🏢 Sandu
📍 Mumbai