We are looking for a result-oriented Operations Manager with strong experience in the confectionery or FMCG industry and a thorough understanding of

General Trade (GT) and Modern Trade (MT)

. The candidate will be responsible for managing end-to-end business operations, sales distribution, channel development, distributor management, inventory planning, and operational efficiency to drive business growth and profitability.

Key Responsibilities

- Business Operations:

Oversee day-to-day operations across sales, distribution, supply chain, and channel management to ensure smooth business functioning.

- GT &
- MT Trade Management:

Develop and execute strategies for General Trade and Modern Trade, ensuring market penetration, sales growth, product visibility, and channel expansion.

- Distributor &

- Dealer Management:

Appoint and manage distributors, stockists, and channel partners while ensuring effective territory coverage and robust trade relationships.

- Sales &

- Business Development:

Drive sales targets, revenue growth, market share, and product availability across assigned markets and distribution channels.

- Supply Chain &

- Inventory:

Coordinate with production, procurement, warehouse, and logistics teams to ensure timely product availability, optimum inventory levels, and efficient order fulfilment.

- Market Expansion:

Identify new business opportunities, expand distribution networks, and strengthen relationships with retailers, wholesalers, supermarkets, and key accounts.

- Modern Trade &

- Key Accounts:

Manage relationships with supermarket chains, organised retail outlets, and institutional buyers, including commercial negotiations,



product listings, promotional schemes, and visibility initiatives.

- Trade Schemes &

- Promotions:

Plan and monitor trade offers, discounts, merchandising activities, and promotional campaigns to improve sales performance.

- MIS &

- Performance Monitoring:

Prepare and analyse sales reports, stock statements, distributor performance, market coverage, and operational KPIs for management review.

- Product Quality &

- Shelf-Life Management:

Monitor batch movement, expiry dates, product freshness, returns, and stock rotation, ensuring minimal wastage and product losses.

- Team Management:

Lead, supervise, and motivate sales and operations teams to achieve business objectives and maintain operational discipline.

- Cost &

- Profitability Control:

Monitor operating expenses, trade margins, distribution costs, and overall business profitability.

Required Skills &

- Qualifications

- Graduate or postgraduate degree in Business Administration, Sales, Marketing, or Operations.

- 5–8 years of relevant experience in the confectionery, packaged foods, or FMCG industry

.

- Strong working knowledge of

General Trade (GT) and Modern Trade (MT)

distribution channels.

- Proven experience in distributor appointment, channel management, territory expansion, and sales operations.

- Understanding of FMCG supply chain, inventory management, warehousing, and logistics.

- Strong analytical, negotiation, communication, and team leadership skills.

- Proficiency in MS Excel, MIS reporting, and sales or ERP software.

- Ability to work with sales, production, supply chain, finance, and marketing teams to achieve business targets.

📌 Operations Manager Confectionery (West Bengal)
🏢 Aditya Group India
📍 West Bengal