Offline Marketing Manager

Company: 360 Realtors

Location : Gurugram, Haryana

Salary:** ₹25,000–₹50,000 per month

Experience: 2-5 years

Employment Type: Full-Time

- Develop and execute comprehensive offline marketing strategies aligned with project sales, branding, and business objectives.
- Plan and manage ATL campaigns, including hoardings, billboards, print advertisements, newspaper inserts, radio, transit media, and outdoor branding.
- Execute BTL marketing activities such as corporate activations, exhibitions, roadshows, kiosks, mall activations, residential society campaigns, and local-area promotions.
- Plan marketing activities for new project launches, festive campaigns, inventory promotions, site events, and special sales campaigns.
- Identify strategic locations for outdoor advertising and branding based on target audience, catchment areas, traffic, and project connectivity.
- Coordinate with media agencies, printing agencies, event agencies, fabricators, and other marketing vendors for campaign execution.
- Manage vendor negotiations, quotations, purchase requirements, campaign timelines, and marketing budgets.
- Plan and execute channel partner events, broker meets, customer events, project launches, and site activation programs.
- Coordinate with the sales team to generate walk-ins, enquiries, site visits, and qualified leads through offline marketing activities.




- Develop marketing collateral including brochures, leaflets, standees, banners, flyers, site branding, sales kits, and corporate presentations.
- Ensure consistent brand communication and visual identity across all offline marketing materials.
- Conduct competitor analysis and market research to understand local marketing activities, pricing communication, offers, and customer trends.
- Track and evaluate the effectiveness of offline campaigns using lead generation, walk-ins, site visits, conversions, and ROI.
- Maintain reports for campaign expenses, lead generation, vendor performance, and marketing effectiveness.
- Coordinate closely with sales, digital marketing, CRM, design, operations, and management teams for integrated marketing campaigns.
- Develop local area marketing strategies to increase project visibility and strengthen brand presence within target micro-markets.
- Manage branding and promotional activities at project sites, experience centres, sales galleries, and corporate offices.
- Build and maintain strong relationships with media owners, agencies, event partners, vendors, channel partners, and local associations.
- Ensure all campaigns are completed within the approved budget, timeline, and brand guidelines.

Pay: ₹25,000.00 - ₹50,000.00 per month

Advantages

- Provident Fund

Work Location: In person

📌 Offline marketing Manager-Event (Gurugram)
🏢 New Keys Housing Xpert
📍 Gurugram