Role & responsibilities

: Senior Marketing Executive (Offline Marketing)

Job Title: Senior Marketing Executive

Location: Hyderabad

Experience: 4-8 Years

Employment Type: Full-Time

About the Role

We are looking for a agile and results-oriented Senior Marketing Executive - Offline Marketing to drive brand awareness, lead generation, and market penetration through effective offline marketing initiatives. The ideal candidate will have hands-on experience in planning and executing marketing campaigns, events, partnerships, promotional activities, and field marketing programs.

Key Responsibilities

- Plan, execute, and monitor offline marketing campaigns to enhance brand visibility and generate business leads.
- Organize and manage events, exhibitions, roadshows, conferences, seminars, and corporate branding activities.
- Coordinate with vendors, agencies, printers, and event organizers to ensure timely delivery of marketing collateral and promotional materials.
- Develop and maintain relationships with channel partners, educational institutions, industry associations, and corporate clients.
- Manage outdoor advertising initiatives including hoardings, banners, kiosks, transit media, and print advertisements.
- Conduct market research, competitor analysis, and customer feedback collection to identify growth opportunities.
- Track campaign performance and prepare reports on ROI, reach, and effectiveness of marketing activities.




- Support sales teams through lead generation campaigns, promotional events, and branding initiatives.
- Ensure consistent brand messaging and compliance with company branding guidelines.
- Manage marketing budgets and optimize spending across offline channels.

Preferred candidate profile

- Bachelor's degree in Marketing, Business Administration, Communications, or related field.
- 4-8 years of experience in offline marketing, brand promotions, event management, or field marketing.
- Strong understanding of offline marketing strategies and campaign execution.
- Excellent communication, negotiation, and stakeholder management skills.
- Experience in vendor management and event coordination.
- Proficiency in Microsoft Office (Excel, PowerPoint, Word).
- Ability to work independently and manage multiple projects simultaneously.

Preferred Skills
- Experience in B2B marketing and corporate branding.
- Strong networking and relationship-building capabilities.
- Analytical mindset with the ability to measure campaign effectiveness.
- Creative thinking and problem-solving skills.
- Willingness to travel for events and marketing activities.

Key Success Metrics
- Brand awareness and visibility growth.
- Lead generation and conversion support.
- Successful execution of marketing events and campaigns.
- Vendor and stakeholder satisfaction.
- Marketing campaign ROI and budget adherence.

📌 Offline Marketing Executive worked in IT Services Companies (Hyderabad)
🏢 Quadrant Technologies
📍 Hyderabad