Company Name - BrightCHAMPS Tech Private Limited

Website - https://www.brightchamps.com

Role: Meta Ads Associate - US Shift

Model: Work From Office (Night Shift)

Role Overview

We are looking for a Meta Ads Associate who has hands-on experience in planning, executing, and optimizing Facebook and Instagram advertising campaigns for international markets. The ideal candidate should be data-driven, performance-oriented, and passionate about generating high-quality leads while maximizing campaign ROI.

Key Responsibilities

- Plan, launch, and optimize Meta (Facebook & Instagram) advertising campaigns targeting international markets.
- Execute lead generation campaigns across multiple geographies while maintaining cost efficiency.
- Monitor campaign performance daily and optimize targeting, bidding, creatives, placements, and budgets.
- Conduct A/B testing for ad creatives, audiences, landing pages, and campaign structures to improve conversion rates.
- Analyze campaign metrics such as CPL, CTR, CPC, CPM, ROAS, and conversion rates to drive continuous improvement.
- Create audience segments using custom audiences, lookalike audiences, and remarketing strategies.
- Coordinate with the creative and content teams to develop high-performing ad creatives and copy.
- Track campaign performance using Meta Ads Manager, Meta Pixel, GA4, and other analytics tools.
- Prepare regular performance reports with actionable insights and optimization recommendations.
- Stay updated with Meta platform updates, advertising policies, and industry best practices.





Qualifications & Skills

- 1–4 years of hands-on experience managing Meta Ads campaigns.
- Experience executing lead generation campaigns for one or more international markets is mandatory.
- Strong understanding of Meta Ads Manager, Business Manager, Pixel, and Conversion API.
- Experience with audience targeting, retargeting, and campaign optimization.
- Knowledge of performance marketing metrics including CPL, CPA, CTR, CPC, CPM, and ROAS.
- Familiarity with Google Analytics (GA4), UTM tracking, and campaign attribution.
- Robust analytical skills with the ability to interpret campaign data and make data-driven decisions.
- Excellent communication and collaboration skills.
- Ability to manage multiple campaigns simultaneously in a fast-paced environment.

Preferred Qualifications

- Experience working in EdTech, SaaS, or high-growth consumer internet companies.
- Experience running campaigns across regions such as the US, UK, Canada, Australia, MENA, or Southeast Asia.
- Knowledge of landing page optimization and conversion rate optimization (CRO).
- Experience using tools such as Google Tag Manager, Looker Studio, or other reporting platforms is an added advantage.

What We're Looking For

- Performance-driven mindset with robust attention to detail.
- Passion for experimenting, testing, and scaling successful campaigns.
- Ability to work independently while collaborating effectively with cross-functional teams.
- Strong ownership and accountability for campaign performance.

📌 Meta Ads Associate (Bengaluru)
🏢 BrightChamps
📍 Bengaluru