As a Growth Specialist (Performance Marketing, you will be at the forefront of scaling our brand by driving customer acquisition and revenue growth through paid digital channels. You will strategize, execute, and optimize performance marketing campaigns across marketplaces (Amazon, Myntra, FirstCry) and QC to maximize ROI and enhance brand visibility. Your analytical mindset and deep understanding of digital advertising will be crucial in refining targeting, reducing acquisition costs, and improving conversion rates.

Key Responsibilities

Performance Marketing Strategy & Execution:

Develop and implement high-ROI performance marketing campaigns across paid channels.

Manage end-to-end paid media campaigns, from planning and execution to analysis and optimization.

Optimize ad creatives, messaging, audience segmentation, and bidding strategies to maximize conversion rates and minimize acquisition costs.

Data-Driven Optimization & Analytics:

Track, analyze, and report on campaign performance, using insights to optimize ad spend and targeting.

Conduct A/B testing on ad creatives, landing pages, and audience segments to improve ad effectiveness.

Utilize marketing analytics tools to measure performance and derive actionable insights.

Customer Acquisition & Growth:

Develop strategies to drive new customer acquisition and scale revenue profitably.

Implement retargeting campaigns to engage high-intent users and improve conversion rates.





Collaborate with the retention team to create full-funnel marketing strategies that drive both acquisition and loyalty - especially on Amazon - how do we get these customers to become brand website customers

Marketplace & Affiliate Marketing Support:

Work closely with marketplace teams (Amazon, Flipkart, etc.) to drive paid promotions and optimize ROAS on external platforms.

Manage and oversee a minimum monthly advertising spend of 45-50 lakh on Amazon Ads, ensuring efficient budget allocation, campaign scalability, and achievement of revenue and profitability targets.

Explore and manage partnerships with influencers, affiliate networks, and performance-based collaborations to enhance reach and acquisition.

Budgeting & Forecasting:

Manage performance marketing budgets efficiently, allocating spending based on data-driven insights.

Forecast and report on expected ROI, customer acquisition costs, and revenue impact of campaigns.

Experience & Qualifications:

3+ years of experience in performance marketing, growth marketing, or digital advertising, within a large D2C or e-commerce brand.

Proven expertise in managing high-scale paid media campaigns with strong knowledge of scaling on Amazon, myntra, and programmatic advertising.

Deep understanding of key performance metrics like CAC, ROAS, CTR, conversion rate, and LTV.

Hands-on experience with tools

Robust analytical mindset with the ability to interpret data, optimize campaigns, and present actionable insights.

Experience in working with creative and content teams to develop high-performing ad creatives.

Bachelor's degree in Marketing, Business, or a related field

📌 Marketplace Growth (Mumbai)
🏢 Jobinsight Consulting
📍 Mumbai