Role & responsibilities

- Marketing Strategy & Execution: o Own and drive the marketing strategy for the Bangalore region to support samestore sales growth and new initiatives. o Collaborate with Regional Operations to identify local market opportunities and execute targeted Local Store Marketing (LSM) campaigns. o Plan and execute integrated campaigns for new store and product launches in coordination with national marketing and operations teams. o Ownership of building a strong local connect and incremental footfalls via coordinated efforts on community-led initiatives, in-outlet programming and local store marketing. o Coordinate with different internal teams to leverage partnerships, influencers, and local collaborations to amplify brand presence in the region.
- Digital & Platform Management: o Ensure the digital presence of each outlet is up-to-date and optimized across all relevant platforms including Zomato, Swiggy, Facebook, Instagram, Google, Dineout, etc. o Monitor and resolve listing-related issues and ensure consistent brand communication across digital platforms.
- Vendor & Stakeholder Management: o Identify and manage local vendors for print, production, photography, etc., ensuring adherence to brand guidelines, timelines, and budgets.



o Liaise with internal teams and external partners (Design, PR, Social Media, etc.) to support campaign execution.
- Marketing P&L; Ownership: o Own the marketing budget for the region and ensure optimal allocation of resources to maximize ROI. o Track campaign performance and spend efficiency; compile monthly reports and key learnings for review with Regional and Central Marketing Teams.
- Reporting & Analytics: o Share regular performance updates, campaign recaps, and outlet-level insights with regional stakeholders. o Contribute inputs toward central strategy based on on-ground observations and results.

Preferred candidate profile

- 3-5 years of experience in regional or brand marketing, preferably in hospitality, F&B;, or retail.
- Strong understanding of Mumbai & Pune local audience, cultural landscape, and consumer behavior.
- Proven track record of managing marketing budgets, vendors, and cross-functional stakeholders.
- Excellent project management, communication, and analytical skills.
- A self-starter with a solid bias for action and the ability to manage multiple priorities simultaneously.

📌 Marketing Manager (Mumbai)
🏢 Impresario Handmade Restaurants
📍 Mumbai