Job highlights
- Experience in B2B and Industrial Marketing with expertise in Google AdWords, IndiaMART, and CRM/Salesforce management
- Implement and manage online and offline marketing campaigns, analyze campaign performance, organize exhibitions, develop marketing materials, and support sales and dealer branding
Online Marketing
- Implementing & managing online marketing campaigns to drive new leads and trials which includes
- Handling IndiaMart Portal
- Handling Google AdWords Account
- Emailers
- Social Media Marketing Campaigns
Searching and implementing recent digital marketing programs / tools -
- Monitoring the effectiveness of campaigns by reviewing, analyzing, and interpreting the available data and provide actionable recommendations to improve online marketing performance to gain the best ROI for the organization
- Preparation of reports based on the analysis
- Offline Marketing
- Implementing & Managing offline marketing campaigns to create awareness & maintain the consistency of Brand
- Making presence via publishing advertisements, technical articles, Directors note on current situation in various magazines
- Releasing company Newsletters
- Releasing Handouts
- Other Marketing Activities
- Preparing & controlling Marketing Budgets
Organizing various Exhibitions
- Researching and analyzing current market trends such as current market share reports, Government policies related to manufacturing industries.
- Identifying target market via online & offline media & preparing the strategies to reach them
- Managing the creation of marketing materials which includes
- Product brochures, Catalogues
- Presentations
- Promotional Gifts
- Graphics & various artwork designing
- Forging long-term marketing partnerships with various Associations
- Company Website News Feed and content development
- Salesforce (CRM) development and implementation
- Work collaboratively with Sales team to identify and support marketing plans and help to achieve sales objectives
- Marketing support to Dealers for branding purpose
- Conduct Customer Satisfaction Survey & Convey customer feedback to managers received through various marketing conducts
- Working closely with internal departments & organizing various corporate events
- Promoting the internal branding as well
- Value Selling Activities
- Manage and maintain Industrial Database
Skills : -
- Digital Marketing Manager, B2B Marketing, Industrial Marketing, Manufacturing Marketing, Online Marketing, Lead Generation, Google Ads / Google AdWords, IndiaMART, Social Media Marketing, Digital Campaign Management, Marketing Analytics, ROI Analysis, Marketing Reports, Exhibition Management, Trade Shows, Brand Management, Marketing Budget, Market Research, Competitor Analysis, Marketing Collaterals, Brochure / Catalogue Development, Website Content Management, CRM / Salesforce, Dealer Marketing / Channel Marketing, Customer Satisfaction / Customer Feedback
📌 Marketing Manager For MNC Pune
🏢 3iglobal
📍 Pune