Job highlights

- Skills and Behaviours Required

Job Summary An exceptional opportunity to lead author and researcher community engagement as part of the regional Marketing team at Taylor Francis. This position is pivotal in developing and executing strategic marketing initiatives to drive article submission growth, enhance brand visibility, and increase Open Research awareness across the South Asia and Sub-Saharan Africa (SASSA) regions.

Reporting to the Senior Marketing Manager, you will collaborate cross-functionally to support the overall marketing objectives for Open Access Journals and Researcher Services. The ideal candidate will bring a passion for Humanities and Social Sciences, deep understanding of Open Science practices, and proven expertise in product and researcher marketing.

Key Accountabilities

- Develop and implement comprehensive marketing strategies and campaigns for journals to achieve authorship acquisition goals and support business growth across the SASSA region

- Monitor, analyze, and track submission trends and marketing performance metrics using data analysis tools, ensuring KPIs are consistently met across multiple benchmarks

- Leverage digital marketing expertise and data-driven insights to identify, segment, and attract high-impact researchers through effective messaging and targeting strategies

- Build and maintain strategic relationships with key institutions, academic societies, funding bodies, and research centers to strengthen brand positioning and community engagement

- Engage with external stakeholders to promote Taylor Francis Groups position in the research community through conferences, presentations, and speaking opportunities

- Conceptualise, design, and deliver researcher engagement programs including workshops, talks, webinars, and other community-building initiatives

- Oversee the creation and execution of targeted,



multi-channel email campaigns using marketing automation tools to drive engagement and attract new authors

- Produce comprehensive marketing activity reports and performance analyses for senior management, including strategic recommendations to advance regional marketing objectives

- Collaborate with internal stakeholders across teams and departments to ensure seamless marketing execution and serve as the primary marketing spokesperson and advocate for the SASSA region

Knowledge and Qualifications The ideal candidate will have:

- Proven track record in a marketing role with demonstrated expertise in digital marketing channels including SEM, email marketing, paid and organic social media, and events

- Strong acumen in digital marketing analytics and data analysis with the ability to translate insights into actionable marketing strategies

- Deep understanding of customer needs and market dynamics within the academic or research workplace

- Highly self-directed with the ability to execute marketing strategies independently and integrate cross-channel initiatives efficiently

- Strong focus on campaign effectiveness, audience engagement, and marketing ROI through data-driven decision making

- Creative problem-solving combined with analytical rigor and project management excellence

- Outstanding communication and presentation skills with the ability to engage diverse audiences

- Demonstrated success in internal and external stakeholder management

Skills and Behaviours Required

- Critical and analytical ability

- Budget management

- Commercial and customer focus

- Communication excellence

- Results driven

- Agility Adaptability

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Marketing ManagerC) (New Delhi)
🏢 Taylor u0026 Francis
📍 New Delhi