Job Title: Marketing Manager

Location: Ahmedabad, Gujarat

Working Days: 6 days a week

Experience: 4–7 years

CTC: 12-15 LPA

Role Overview The Marketing Manager will independently manage the company’s marketing function across online and offline channels. The role involves planning marketing activities, coordinating with internal teams and external vendors, supporting sales and lead-generation initiatives, and ensuring consistent brand communication across all platforms.

As the sole member of the marketing department, the individual will be responsible for independently managing approved marketing initiatives from planning to execution, monitoring their effectiveness, while identifying new opportunities to strengthen brand visibility, generate business enquiries and support business growth.

Key Responsibilities

Marketing Planning & Execution

- Develop and maintain an annual and monthly marketing calendar covering all online and offline activities.
- Plan and coordinate ATL and BTL initiatives, including exhibitions, events, promotional campaigns, branding activities and customer engagement programmes.
- Identify and recommend recent marketing activities aligned with business objectives, target markets and sales requirements.
- Coordinate the execution of approved initiatives, ensuring timely completion and adherence to approved budgets and achievement of defined campaign objectives.
- Track campaign progress and evaluate completed activities based on reach, enquiries, leads, cost and effectiveness, wherever applicable.

Vendor & Agency Management

- Identify and evaluate vendors and agencies for marketing activities proposed by the sales team and approved by the Director.
- Obtain and compare quotations, coordinate negotiations and facilitate vendor finalization as per company policies, ensuring cost-effectiveness.
- Manage external partners for digital marketing, creative development, printing, production, events and other marketing requirements.
- Define and monitor vendor deliverables, timelines and quality standards, and resolve execution-related issues to ensure quality and timely completion.
- Maintain vendor performance records and identify opportunities for cost optimization and service improvement.

Digital Marketing & Brand Communication

- Plan and coordinate digital marketing activities across relevant channels, including the company website, social media, search engines and email marketing.




- Coordinate content creation, digital campaigns, lead-generation activities and publication schedules with external agencies and other service providers.
- Ensure consistent brand identity, messaging and visual communication across digital platforms, print materials, events and other customer touchpoints.
- Review marketing content and creatives for accuracy, quality and alignment with approved brand guidelines.
- Track relevant digital marketing metrics, including campaign reach, engagement, enquiries, qualified leads and cost per lead, wherever applicable, and recommend improvements based on campaign performance.
- Coordinate regular updates of website content, product information, company achievements and social media communication.

Sales Support & Marketing Collaterals

- Work closely with the sales team to understand market requirements and prioritize marketing support.
- Coordinate the creation and updating of company profiles, product brochures, presentations, catalogues, flyers, banners, case studies and other sales materials.
- Support the planning and execution of sales-driven marketing initiatives, including local promotions, dealer and channel partner meets, exhibitions and customer engagement activities.
- Coordinate marketing material requirements for regional sales teams and field-level promotional activities, ensuring timely availability.
- Maintain a centralized repository of approved marketing materials and ensure that the sales team has access to current versions.
- Coordinate with the sales team to track enquiries and leads generated through marketing activities and assess campaign effectiveness.

Budgeting, Reporting & Stakeholder Coordination

- Prepare and maintain the marketing activity plan and budget for management approval.
- Coordinate with internal teams to gather requirements, establish priorities and track progress against agreed timelines.
- Maintain records of marketing expenditure, vendor quotations, approvals and campaign deliverables.




- Monitor planned versus actual expenditure and highlight budget deviations.
- Prepare periodic marketing MIS reports covering completed and upcoming activities, expenditure, campaign performance, enquiries, lead generation and vendor performance.
- Evaluate completed activities and vendor performance to identify opportunities for improvement.
- Present recommendations to management for improving marketing effectiveness and optimising expenditure.

Qualifications & Experience

- Bachelor’s or Master’s degree in Marketing or Business Administration, or a Bachelor’s degree in Technology followed by an MBA in Marketing. B.Tech + MBA (Marketing) preferred.
- 4–7 years of relevant marketing experience, preferably in B2B marketing, integrated marketing or sales enablement.
- Experience coordinating online and offline marketing activities and managing external agencies and vendors.
- Working knowledge of digital marketing channels, marketing collaterals and campaign reporting.
- Experience in solar, renewable energy, electrical equipment, industrial products or related industries will be an added advantage.
- Working knowledge of digital marketing channels, marketing collaterals, campaign reporting and lead-generation metrics.

Key Competencies

- Strong planning, coordination and project management skills.
- Ability to independently manage multiple marketing activities and competing priorities.
- Excellent communication and stakeholder management skills.
- Vendor management, negotiation and budget management capabilities.
- Attention to detail and a strong understanding of brand consistency.
- Proactive approach to problem-solving and identifying marketing opportunities.
- Analytical ability to evaluate campaign performance, marketing expenditure and lead-generation effectiveness.

Performance Measures

- Timely execution of the approved marketing calendar.
- Quality and consistency of marketing communication across channels.
- Responsiveness and effectiveness of sales support.
- Adherence to approved budgets and campaign timelines.
- Effectiveness of vendor coordination and digital marketing activities.
- Number and effectiveness of marketing campaigns, events and BTL activities executed.
- Marketing-generated enquiries and qualified leads, wherever applicable.
- Timely submission of marketing MIS and campaign performance reports.

📌 Marketing Manager (Ahmedabad)
🏢 AVI Renewable Energy
📍 Ahmedabad