We are looking for a proactive, target-oriented, and enthusiastic Marketing Executive to support the hospital's marketing activities, increase patient footfall, build skilled relationships with doctors and healthcare partners, and promote the hospital's services within the local community and surrounding areas.

Key Responsibilities

- Doctor &
- Referral Network Development

- Build and maintain professional relationships with referring doctors, clinics, nursing homes, and healthcare professionals.

- Conduct regular field visits to promote hospital services, specialties, and facilities.

- Develop referral networks to increase OPD consultations, diagnostic services, and admissions.

- Field Marketing &

- Business Development

- Identify new business opportunities in Bilaspur and nearby areas.

- Visit corporate offices, industries, schools, colleges, and other organizations to explore healthcare tie-ups and medical service requirements.

- Promote health check-up packages, diagnostic services, specialty consultations, and preventive healthcare programs.

- Achieve assigned marketing targets and submit regular field activity reports.

- Corporate &

- Community Outreach

- Coordinate corporate health check-up programs, medical camps, awareness sessions, and community outreach activities.

- Develop relationships with companies, insurance/TPA representatives, and other relevant healthcare stakeholders.

- Support initiatives to improve the hospital's visibility and reputation.

- Digital Marketing &

- Promotion

- Coordinate with the marketing and branding team for social media campaigns, promotional materials, and hospital advertisements.

- Assist in creating and distributing brochures, banners, and other marketing collateral.

- Collect feedback from patients and referral partners to identify areas for improvement.





- Coordination &

- Reporting

- Coordinate with OPD, IPD, billing, diagnostics, and other departments to communicate service availability and promotional initiatives accurately.

- Maintain records of field visits, doctor contacts, corporate leads, referrals, and business generated.

- Prepare daily activity reports and weekly/monthly performance reports for the Marketing Manager.

- Maintain professional conduct and protect patient confidentiality at all times.

Eligibility Criteria

- Education: Graduate in any discipline. Candidates with an MBA/PGDM in Marketing or Healthcare/Hospital Management will be preferred.

- Experience: 1–3 years of experience in hospital marketing, healthcare sales, pharmaceutical sales, or business development preferred. Freshers with strong communication and field marketing skills may also apply.

- Skills Required:

- Excellent communication and interpersonal skills.

- Strong networking, negotiation, and relationship-building abilities.

- Willingness to travel for field visits.

- Basic computer knowledge and proficiency in MS Excel and reporting.

- Target-oriented approach with good planning and follow-up skills.

- Knowledge of the local healthcare market will be an added advantage.

Key Performance Indicators (KPIs)

- Number of doctor and clinic visits.

- Development of active referral networks.

- Growth in OPD footfall, diagnostic services, and admissions through appropriate marketing initiatives.

- Number of corporate tie-ups and healthcare partnerships.

- Successful execution of medical camps and outreach programs.

- Achievement of assigned business development targets.

- Timely submission and accuracy of marketing reports.

Pay: ₹12,000.00 - ₹30,000.00 per month

Experience

- Hospital: 2 years (Required)

Work Location: In person

📌 Marketing Executive hospital (Bilaspur)
🏢 KIMS Hospitals
📍 Bilaspur