We are looking for an experienced and strategic Marketing Head to lead global marketing initiatives for our spices and pulses export business. The role focuses on international brand building, B2B lead generation, new export market development and business growth.
Key Responsibilities
- Develop and execute international marketing strategies for the Middle East, Europe, USA, Asia and Africa.
- Identify new export markets, importers, wholesalers, private labels and food manufacturers.
- Build global brand visibility and strengthen brand positioning.
- Plan international trade fairs, exhibitions and buyer-seller meets.
- Monitor global market trends, pricing, crop updates and competitor activities.
- Generate qualified B2B leads and support export sales negotiations.
- Coordinate with sourcing, quality and export sales teams.
- Lead the marketing team and manage marketing budgets.
- Track lead conversion,
marketing ROI and contribution to export revenue.
Required Qualifications & Skills
- Bachelors degree in Marketing, International Business or a related field; MBA preferred.
- 8–15 years of experience in B2B export marketing.
- Experience in spices, pulses, agricultural commodities or FMCG exports preferred.
- Understanding of international trade and export documentation.
- Robust digital marketing, branding and global lead-generation skills.
- Excellent communication, negotiation and leadership abilities.
Key Performance Indicators
- Growth in qualified export leads.
- Expansion into new international markets.
- Improved brand visibility and lead conversion.
- Marketing ROI and contribution to export revenue.