Job Title: Marketing Executive — Performance Marketing & SEO

Experience: 1–2 years

About the Role

We are looking for a Marketing Executive with 1–2 years of experience to handle campaign reporting, support paid campaign optimization, and execute SEO content initiatives. The role requires robust analytical skills, clear writing, and the ability to turn marketing data into practical actions that improve traffic, lead quality, and acquisition efficiency.

Key Responsibilities

Performance Marketing & Reporting

- Own campaign reporting across Capterra, TDPM, Google Ads, ChatGPT Ads where available, LinkedIn Ads, and Microsoft Advertising (Bing).
- - Build and maintain daily trackers, weekly dashboards, and monthly reports with clear insights and recommended actions.
- - Analyze spend, impressions, clicks, CTR, CPC, CPM, conversions, conversion rate, CPL, and CPA; report return on ad spend (ROAS) where revenue tracking is available.
- - Monitor spending against budgets and flag overspending, underdelivery, tracking issues, and performance changes.
- - Support campaign setup and optimize keywords, search terms, negative keywords, targeting, bids, and ad copy.
- - Coordinate tests of ad creatives, messaging, and landing pages; document results and recommend next steps.
- - Maintain UTM conventions and validate conversion tracking with the relevant team.
- - Compare advertising platform data with GA4 and lead data, investigate discrepancies, and explain attribution differences.
- - Work with sales to evaluate lead quality and connect campaign performance with business outcomes.

SEO & Content

- Conduct keyword research, competitor analysis, and content gap analysis using Semrush and other relevant tools.
- - Plan, write, edit, and refresh SEO-optimized articles aligned with search intent and business priorities.
- - Optimize titles, meta descriptions, headings, URLs, images, and calls to action.




- - Execute internal linking improvements using relevant destinations and descriptive anchor text.
- - Monitor organic traffic, search queries, rankings, indexing, and conversions using GSC and GA4.
- - Use Screaming Frog to identify broken links, redirect issues, duplicate metadata, and other technical SEO concerns.
- - Coordinate technical fixes with developers and verify completed changes.
- - Maintain a content calendar and coordinate publishing, formatting, and quality checks.

AI & Creative Execution

- Use ChatGPT and Claude for research, article outlines, drafts, editing, ad variations, and workflow improvements.
- - Use AI image-generation tools to develop blog visuals and campaign creative concepts.
- - Validate facts and sources, refine AI output, and maintain a consistent brand voice.

Required Skills & Experience

- 1–2 years of relevant experience in digital marketing, performance marketing, or SEO.
- - Practical experience preparing campaign reports and interpreting advertising metrics.
- - Hands-on experience with one or more major advertising platforms and willingness to learn additional channels.
- - Working knowledge of GSC, GA4, Screaming Frog, and Semrush.
- - Strong SEO writing, keyword research, and on-page optimization skills.
- - Proficiency in Excel or Google Sheets, including formulas, pivot tables, and charts.
- - Ability to prioritize tasks, meet deadlines, and communicate actionable findings.

Good to Have

- WordPress publishing and optimization experience.
- - Familiarity with Google Tag Manager, Looker Studio, and CRM reporting.
- - Experience with Capterra or other software discovery platforms.
- - Exposure to B2B or SaaS marketing, landing page optimization, and lead generation.

Success in This Role

Reliable reporting, actionable campaign insights, efficient use of marketing budgets, stronger lead quality, and measurable improvements in organic traffic and content performance.

📌 Marketing Executive (Pune)
🏢 Celoxis
📍 Pune