Job Details

Location: Ahmedabad (Work from Office)

Department: Marketing

Experience: 2–3 Years

Industry: B2B SaaS / Technology

Salary Range: 5-6 LPA

Role Overview The role focuses on email marketing, organic outreach, social media engagement, lead generation and day-to-day marketing operations. This is not a paid advertising or performance marketing role.

The ideal candidate should be comfortable working with marketing tools, AI, data and multiple stakeholders to ensure timely execution and measurable outcomes.

Key Responsibilities

- Email Marketing & Targeted Outreach

- Create and execute HTML email campaigns using email marketing platforms and AI tools.
- Maintain marketing databases, contact lists, unsubscribes and bounce records.
- Set up UTM tracking, monitor campaign performance and maintain weekly reports.
- Plan targeted campaigns, client communications and follow-ups as per the marketing calendar.
- Work towards defined monthly lead generation targets through targeted email campaigns, prospect research and organic outreach.

2. Social Media & Content Management
- Maintain the social media posting calendar and coordinate content, creatives and approvals.
- Create or coordinate text, images and videos for campaigns and social media.
- Monitor engagement, follower growth and enquiries.
- Use AI tools to improve content creation and execution efficiency.

3. Website & Marketing Operations
- Manage and maintain website content using WordPress, including page updates, content accuracy and basic on-page SEO.Maintain marketing calendars, trackers and weekly progress reports.
- Ensure timely execution of planned marketing activities and approvals.




- Drive organic follower growth and engagement across company social media platforms against defined monthly targets

4. Vendor & Stakeholder Coordination
- Coordinate with database providers, event organisers, creative/design agencies, advertising and IT vendors.
- Obtain quotations, compare proposals and follow up on deliverables.
- Coordinate internal and external marketing requirements, including events and promotional activities.

5. Market Research & Outreach
- Research target companies, decision-makers and customer profiles (ICP).
- Use tools such as LinkedIn Sales Navigator, Lusha or similar platforms for lead research.
- Support targeted outreach campaigns and maintain accurate prospect databases.

Qualifications & Skills:

- 2–3 years of hands-on experience in B2B Marketing, Marketing Operations, Campaign Execution or Outreach.
- Experience in email marketing platforms, HTML mailers and campaign tracking.
- Good working knowledge of Excel, databases, reporting and CRM tools.
- Ability to manage content calendars, social media activities and vendor coordination.
- Practical knowledge of AI tools for content, research, creatives and marketing productivity.
- Valuable written and verbal communication, follow-up skills and attention to detail.
- Ability to independently manage multiple activities and meet deadlines.
- - Hands-on experience in email marketing, organic lead generation, social media engagement and marketing operations. Candidates specialising primarily in paid advertising or performance marketing will not be suitable.

Preferred: Experience in B2B SaaS/IT companies, marketing automation and lead research tools What Will Make You Successful?

- Your ability to independently execute campaigns, maintain accurate marketing data, coordinate stakeholders, meet timelines and continuously improve marketing productivity using AI.

📌 Marketing Executive | Email Marketing, Outreach & Marketing Operations (Ahmedabad)
🏢 MavenVista Technologies
📍 Ahmedabad