16 Oct
|
The Corelation
|
Mumbai
16 Oct
The Corelation
Mumbai
About The Corelation The Corelation is a boutique talent search firm specialising in mid-to-senior management and senior leadership hiring across industries and functional domains. Our approach is built on tri-axial fitment - a deep alignment between the candidate's profile, the role, and the hiring team. By weighing technical capability and cultural fit with equal rigour, we find professionals who don't just fit in, but outperform.
About the Opportunity
We are hiring on behalf of our client, a quick-growing, entrepreneurial FMCG brand (client name confidential at this stage), for a Marketing Director based in Mumbai. This is a high-impact leadership mandate: the marketing function is being built from the ground up, and this role owns it end to end.
Location: Mumbai, Maharashtra, India (On-site)
Employment Type: Full-time
Experience: 12-15 years
About the Role The Marketing Director will build and scale the marketing function from scratch, set brand positioning and long-term strategy, and drive visibility across both offline and digital channels. The remit spans consumer brand-building and B2B partnerships, and extends to hiring and shaping the marketing team.
It suits someone who combines strategic thinking with a hands-on approach, and who enjoys building in a fast-growing, entrepreneurial environment rather than inheriting an established function.
What the Role Will Own
Brand & Strategy
- Build and scale the marketing function from scratch.
- Drive brand positioning and long-term marketing strategy.
- Establish strong market visibility and local presence.
Brand Visibility & Digital
- Lead offline and digital brand visibility initiatives.
- Own social media, performance marketing and digital campaigns.
- Strengthen LinkedIn presence, website branding and external communication.
Partnerships & Activations
- Drive B2B partnerships and institutional marketing initiatives.
- Lead consumer activations, experiential campaigns and engagement programmes.
- Build networking events, trade events, community-led initiatives and brand collaborations.
Team
- Hire and build the marketing team roadmap.
What We Are Looking For
- 12-15 years of overall marketing experience, with exposure across both B2B and consumer marketing.
- Prior experience across FMCG, Food, QSR or consumer brands preferred.
- A track record of brand-building and execution excellence, ideally having built or scaled a function rather than only run an established one.
- Strength across both offline and digital channels, including performance marketing.
- Comfort in a hands-on leadership role in a fast-growing, entrepreneurial environment.
Preferred
- Exposure to emerging markets or international business environments.
How to Apply
Apply through LinkedIn with your updated CV, along with your current CTC and expected CTC. Applications without these details may not be processed. Shortlisted candidates will be contacted by The Corelation for an initial conversation.
📌 Marketing Director (Mumbai)
🏢 The Corelation
📍 Mumbai