MANAGER, CONTEMPORARY TRADE & BTL BRAND ACTIVATIONS (CHENNAI)

Company: A1 SKC Food Product Private Limited

Brand: A1 SKC Ghee | Products: Ghee, Butter, Milk Whitener, Saffron, Jaggery

Location: Chennai (On-Site - Full Time - Field Work Mandatory)

Experience: 2-10 Years (FMCG Mandatory - Dairy/Food Products Preferred)

Salary: Rs. 30,000 - 60,000 + High Incentives + TA/DA + PF/ESI

ROLE SUMMARY

Looking for a Manager – Modern Trade & BTL Brand Activations who will own complete Chennai market. This is NOT just sales role. He/She will drive brand visibility & sales in Modern Trade and own end-to-end BTL Activations – from Expo stall design to Apartment & In-Shop sampling. Must be ready for regular market visits & weekend activities.

KEY RESPONSIBILITIES

A. Modern Trade Sales & Key Account Management (60%):

- Drive sales for all 5 products in Chennai Modern Trade.
- Manage Key Accounts: Reliance Smart, DMart, Lulu, Nilgiris, SPAR, More, etc.
- Handle MT KPIs: Primary/Secondary Sales, Stock, Expiry, Visibility, Shelf Share & Chiller availability for Ghee/Butter.
- Plan & execute In-store Promotions, Merchandising & Trade Marketing Campaigns.
- Lead, train & manage team of Sales Officers & Promoters.
- Track sales performance & ROI, analyze consumer & channel insights.

B. BTL Brand Activations & Expo Ownership - COMPLETE OWNER (40%):
- This person is FULL OWNER for stall design coordination & execution.
- Expo & Trade Fairs: End-to-end ownership - Brief to graphic designer, finalize 3D stall design, coordinate with fabrication vendor for stall production, branding, product display setup,



pricing boards & on-spot sales execution.
- Apartment & Society Activities: Plan weekly calendar, get RWA permissions, arrange stall/table/kiosk, sampling kit (Ghee Dosa, Whitener Tea), leaflet distribution & drive on-spot sales.
- In-Shop Activations: Execute wet sampling, cooking demos, canopy events, POSM placement, promoter briefing.
- Localized Brand Programs: Society activations, door-to-door sampling drives, mall branding.
- Vendor & Budget Management: Own budget for BTL activities, negotiate with stall fabricators, printers, event vendors. Handle billing & ROI reporting with photos/videos.
- Cross-Functional Collaboration: Work closely with Sales, Marketing & Supply Chain teams.

QUALIFICATIONS & MUST HAVE:
- 2-10 Years experience in Modern Trade + BTL Brand Activation / Event Planning / Merchandising.
- MUST have handled Expo Stall Design & Execution before - From design brief to final fabrication.
- Strong contacts with Stall Fabrication Vendors, Graphic Designers & Apartment Associations in Chennai is BIG PLUS.
- Skills: Market Research, Data Analysis, Performance Tracking, Project Management, Budget Handling.
- Robust Communication, Negotiation & Stakeholder Management.
- Qualification: Bachelor's in Marketing/Business; MBA is advantage.
- FMCG Food/Dairy/Ghee background highly beneficial.
- Ready to work on weekends for Expos/Apartments & regular field/store visits.
- Own Bike Mandatory.

WHAT WE OFFER

Fixed Salary 30k-60k + Attractive Incentives for Expo & Apartment Sales + Growth to become Regional Manager To Apply: Send Resume to [email protected] | Subject: Manager MT & BTL Chennai

📌 Manager - Modern Trade & BTL Brand Activations (Chennai)
🏢 A1SKC FOOD PRODUCTS PRIVATE
📍 Chennai