Key Responsibilities

- Create and manage campaign calendars, customer journeys, and experience roadmaps.
- Own end-to-end execution of customer experiences across Push, SMS, WhatsApp, Email, and other digital channels.
- Coordinate with creative and martech agencies for campaign planning, creative development, execution, and reporting.
- Drive cross-functional coordination with Marketing, Technology and Operations teams.
- Manage manual operational activities required for campaign deployment and delivery.
- Monitor campaign performance and recommend optimizations based on customer insights and business outcomes.
- Responsible for increasing resort occupancy, member referrals and FIT direct booking business. Required Skills &

Experience

- Hands-on experience with Clever Tap, MO Engage, Salesforce Marketing Cloud, or similar platforms.




- Strong understanding of Push Notifications, SMS, WhatsApp, Email, and lifecycle marketing.
- Experience with analytics tools such as Google Analytics, Mixpanel, or equivalent platforms.
- Good knowledge of Martech ecosystems, event tracking, customer data flows, APIs, and integrations.
- Robust project management, stakeholder management, and communication skills.
- Ability to manage multiple campaigns and priorities simultaneously.

Preferred Profile

- 5–8 years of experience in CRM, Martech, Customer Engagement, or Digital Marketing.
- Experience in BFSI, Fintech, Loyalty, or Retention Marketing preferred.

📌 Manager Martech & CRM (Mumbai)
🏢 Mahindra Holidays u0026 Resorts India
📍 Mumbai