KBL

Job Code

Basic Information

Position Title /Designation

Asst. Manager / Zonal Marketing Manager (SPB)

Function / Department

Corporate Marketing(SPB)

Grade / Level

Location

Lucknow

Reports to

Marketing Head - SPB

Education requirement

Any Graduate + MBA (Marketing) from reputed Institute

Technology Skills

- Expert in handling marketing tools for rural & urban markets
- Understand importance of Brand management
- Quick look into the need of the marketing campaigns and ensure effective implementation.
- Excellent time management skills.

Managerial Skills Requirement
- Strong written/verbal communication.
- Excellent time management skills
- Energetic self-starter with good interpersonal and team-oriented teamwork skills.
- Logical & Creative Thinking

Experience Preferred
- 5-8 years of experience of handling Marketing, brand management of any Industrial products.

Summary /Purpose of the role

- To develop and implement the Company’s advertising, marketing, and communications programs, in order to build brand awareness,



increase sales and ensure clear communications.

Key Responsibilities

- Co-ordinate with all sectors and channel Partners in delivering the trade marketing strategy and monitor success/ improvement which can be done.
- Active involvement in planning and execution of van campaigns, kiosk campaigns, in shop branding, exhibitions, customer meets, wall painting, outdoor media (OOH), and print media.
- Planning Merchandising requirement in the respective ROs for all sectors and ensuring availability through Rural & Domestic Channel-Trade, Retail shops, etc.
- Review and track competition’s trade marketing activity (ATL, BTL, OOH) for all the sectors and utilize those inputs in deriving KBL promotional plan in consultation with all sectors.
- Local vendor management.
- Ensure Budget Adherence of department.
- Work closely with Zonal Manager & Regional Managers to plan and execute field level marketing stimulation plan.

📌 Manager (Lucknow)
🏢 Kirloskar Brothers
📍 Lucknow