The Role : Manager - AI Search & SEO

We are looking for an experienced and forward-thinking Manager - AI Search & SEO to lead TheSquare's visibility across traditional and AI-powered search environments.

As the way people discover, research and evaluate brands evolves beyond conventional search engines, this role will focus on ensuring TheSquare is discoverable, understood, cited and recommended across AI search and answer platforms, while continuing to strengthen its underlying organic search authority.

The role will sit at the intersection of SEO, Generative Engine Optimisation (GEO), Answer Engine Optimisation (AEO), content strategy, digital PR, structured data and analytics.

Working closely with SEO, Content, Product, Engineering, Digital PR and Performance Marketing teams, the Manager - AI Search & SEO will build a scalable strategy for increasing TheSquare's visibility across traditional search engines and emerging AI-led discovery experiences in the UK, Europe, APAC, MEA and the Americas.

The ideal candidate will combine strong SEO fundamentals with an active understanding of how generative AI systems discover, interpret, cite and recommend online information.

Responsibilities :

- Develop and own TheSquare's AI Search, GEO and AEO strategy across key global markets.
- Improve TheSquare's visibility, citations and brand mentions across AI-powered search and answer platforms.
- Monitor how TheSquare and key competitors appear for strategically important accommodation, relocation, corporate travel and destination-related queries.
- Identify AI visibility gaps where competitors are being cited or recommended, but TheSquare is underrepresented.
- Build a structured framework for tracking AI citations, brand mentions, share of voice and answer visibility.
- Work with SEO and Content teams to develop content that can be easily discovered, understood and referenced by both traditional search engines and AI systems.
- Develop content frameworks around entities, topics, destinations, neighbourhoods, accommodation types, corporate travel and relocation use cases.
- Strengthen topical authority through content clusters, internal linking, FAQs, expert-led content and structured information architecture.
- Work with Product and Engineering teams on structured data, schema markup, crawlability, site architecture and technical requirements supporting both SEO and AI discovery.




- Identify opportunities to improve TheSquare's entity and brand authority across trusted third-party sources.
- Partner with Digital PR and Content teams to create original research, proprietary-data stories, reports and thought-leadership assets capable of earning authoritative mentions, citations and backlinks.
- Use TheSquare's proprietary accommodation and travel data to identify trends that can strengthen brand authority and generate digital PR opportunities.
- Develop strategies to increase the likelihood of TheSquare being referenced as a trusted source for serviced apartments, corporate housing, extended stays, global mobility and destination information.
- Optimise existing high-value content for both traditional SERPs and AI-generated answers without compromising user experience or editorial quality.
- Conduct regular AI visibility audits across priority markets and topics. Monitor changes in AI search behaviour and translate them into actionable recommendations for Content, SEO, Product and leadership.
- Build reporting dashboards connecting AI visibility, citations, organic visibility, referral traffic, leads and commercial outcomes.
- Establish testing frameworks to determine which content formats, authority signals and optimisation techniques materially improve AI visibility.
- Track competitors' AI-search strategies and identify opportunities for TheSquare to establish first-mover authority.
- Collaborate with PPC, Social, Brand and Performance Marketing teams to understand changing search behaviour and create a consistent brand presence across discovery channels.
- Manage relevant AI SEO tools, external partners and specialist agencies where required.
- Educate internal teams on emerging developments in AI-powered search and their implications for TheSquare.

Key Performance Indicators : The role will be measured on business and visibility outcomes rather than traditional rankings alone. Key KPIs will include AI citation and mention share, AI share of voice, visibility for priority topics and destinations, branded search growth, non-branded organic visibility, authoritative referring domains and mentions, AI referral traffic,



organic leads and revenue contribution.

Requirements :

- 8+ years of experience across SEO, organic search, content strategy or related search disciplines.
- Strong understanding of traditional SEO fundamentals, including technical SEO, on-page optimisation, internal linking and authority building.
- Demonstrable hands-on understanding of AI-powered search, Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO).
- Experience analysing visibility across AI search and answer environments.
- Strong understanding of how entities, topical authority, structured content, citations and trusted third-party sources influence modern search discovery.
- Working knowledge of structured data and schema and their role in helping machines understand content. Strong experience with content optimisation and information architecture.
- Experience working on large, international or multilingual websites is preferred.
- Travel, hospitality, marketplace or e-commerce experience would be advantageous.
- Experience working alongside developers, content teams and digital PR teams.
- Ability to turn proprietary business data into external-facing research and thought-leadership opportunities.
- Strong analytical skills and ability to connect search visibility with traffic, leads and commercial outcomes.
- Experience using mainstream SEO platforms, analytics tools and emerging AI visibility and monitoring tools.
- Strong understanding of measurement limitations within AI search and ability to distinguish meaningful signals from vanity metrics. Excellent written and verbal communication skills.
- Solid commercial awareness and ability to communicate AI-search opportunities clearly to senior stakeholders.
- Curious, experimental mindset with the ability to adapt quickly as AI search technologies evolve.

What Success Looks Like : Within the first 6-12 weeks, the Manager - AI Search & SEO should establish a measurable baseline for TheSquare's AI-search presence, identify the topics and markets where the brand is underrepresented, and implement a roadmap to increase TheSquare's visibility and authority.

Over time, success should mean that when users ask AI platforms questions around corporate housing, serviced apartments, extended stays, relocation, global mobility and accommodation in TheSquare's priority cities, TheSqua.re increasingly appears as a recognised, cited and trusted source.

📌 Manager AI Search & SEO (New Delhi)
🏢 Thesquare Serviced Appartments
📍 New Delhi