16 Oct
|
Magnet HR Tech Digital
|
Gurugram
16 Oct
Magnet HR Tech Digital
Gurugram
We are looking for a hands-on Marketing & Communications Manager to own and run marketingend-to-end, with a solid bias toward execution: content, thought leadership, LinkedIn, the website,
PR and lead generation.
You will turn our leadership’s ideas and our subject-matter expertise into clear, high-quality content,represent the brand consistently across channels, and work independently with internal and external stakeholders to get things published.
Key Responsibilities Content & Thought Leadership
- Work with Seniors and internal experts to develop thought leadership: articles,
blogs, insights and industry perspectives.
- Own the content calendar and ensure consistent publishing across LinkedIn, the website and other channels.
- Turn client trends, research, advisory experience and Ask capabilities into relevant content.
- Draft and update newsletters, case studies, presentations and marketing collateral.
- Make sure every piece of content reflects voice, positioning and quality standards.
LinkedIn Profile Management & Analytics
- Manage the LinkedIn page: planning, drafting, scheduling and engagement.
- Manage the LinkedIn profiles of seniors including posts in their voice,
reposts and network development (for example, connecting with relevant client contacts after meetings).
- Time posts around events, interviews, publications, client milestones and industry developments.
Efficiency delivered. Efficiently.
- Track post performance and double down on the topics and formats that drive meaningful engagement.
Website
- Own day-to-day website upkeep and keep services, leadership profiles, thought leadership and case studies current.
- Coordinate with the website, design and development team on changes, new pages and fixes.
- Improve the website’s content, structure and conversion paths.
PR & External Communications
- Work with our PR agencies on press releases, media opportunities, interviews and contributed articles.
- Maintain a pipeline of media and thought-leadership opportunities.
- Gather the inputs and approvals needed for external communications.
Lead Generation & Coordination
- Support lead-generation campaigns across LinkedIn (including paid promotion), email, webinars and events.
- Work with leadership to identify target audiences, accounts and campaign themes.
- Execute campaigns from planning through launch, follow-up and reporting.
- Track marketing-generated leads and engagement, and report monthly on what is working.
- Manage designers, agencies and freelancers, along with deliverables, timelines, approvals and an organized repository of marketing assets.
Omnichannel & Performance Marketing
- Plan and run integrated campaigns across LinkedIn, email, website, search, webinars, events and PR, so themessage is consistent and each channel reinforces the others.
- Plan, launch and optimize paid campaigns on LinkedIn Campaign Manager and Google Ads,
including budgets, audience targeting, bidding and A/B testing of creative and copy.
- Own funnel metrics such as CTR, conversion rate, cost per lead and cost per qualified meeting, and reallocate spend toward what performs.
Product Marketing
- Own positioning, messaging and value proposition for , tailored to key buyer personas
such as CPOs, CFOs, procurement leaders and PE operating partners.
- Plan and execute launches for new features and capabilities,
including demos, explainer videos, one-pagers and landing pages.
What We Are Looking For
- 4-7 years in B2B marketing, content marketing or communications, ideally in consulting, professional services or B2B tech.
- Excellent writing and editing skills for senior business audiences, and the ability to write in different executive voices.
- A track record of building strong company and executive LinkedIn presence, with meaningful engagement from relevant business audiences.
- Hands-on with website CMS (e.g., WordPress/Webflow), LinkedIn Campaign Manager and basic analytics; comfortable using AI tools to speed up research and content.
- Experience working with PR agencies and external marketing partners.
- Sound judgment on what is relevant, credible and appropriate to publish under the name.
- Able to manage multiple priorities independently, with high attention to detail.How we work
- Mini-CEO model: The CEO can’t be the only rainmaker. Everyone contributes to lead generation and client relationships, and marketing is central to that.
- Full ownership: A task that lands on your plate ends in a finished outcome, not a string of clarifying questions. We expect fast responses and follow-through on every commitment.
- High ROI per seat: A small team doing the work of far larger ones. Every contribution is visible and compounds.
- Slow weeks → sharp weeks: Sales cycles run long. We use the runway for BD, RFPs, marketing and product, so this role is never idle.
- Build, don’t springboard: We want people looking for a real tenure to build into, not a brand to stack on a résumé before the next move.
Skills: lead generation,communications,public relations,campaigns,content writing,articles,website content,thought leadership,linkedin,rfp generation
📌 LinkedIn Campaign Leader-Marketing PR & Communications (Gurugram)
🏢 Magnet HR Tech Digital
📍 Gurugram