The role is based at Mumbai and reporting to the Head Merch. & Sourcing

Business Context and Opportunities A global conglomerate, the Aditya Birla Group is in the League of Fortune 500. Anchored by an extraordinary force of over 150,000 employees belonging to 100 nationalities, the Group is built on a strong foundation of stakeholder value creation. Backed by seven decades of responsible business practices, the Group operates leading businesses across metals, chemicals, textiles, cement, financial services, fashion retail, telecom, and renewable energy, with over 50% of revenues generated from international operations.

The group expanded its Retail Footprint, leveraging the trust and synergy built over the years in luxury retail by launching its Jewellery brand Indriya, in June 2024.

India’s jewellery market is at an exciting inflection point. For decades, jewellery has largely been associated with weddings, family occasions, inheritance and long-term value. A new generation is now expanding what jewellery can mean.

For Gen Z and young consumers, jewellery is increasingly about self-expression, identity, mood, styling, gifting and everyday confidence. It is no longer reserved only for milestone moments. It is becoming part of how young people show up each day, at college, at work, at a café, at a concert, on social media and in the moments that define their personal style.

Project Tiara is our attempt to build a distinctly new-age jewellery brand for this generation.

The brand is currently in its conceptualisation stage as a separate and independent business under the legal entity Novel Jewels (the creators of Indriya), backed by the trust, ambition and scale of the Aditya Birla Group.

The Core Idea

Project Tiara is a jewellery brand will speak to young consumers who want jewellery that is stylish, affordable, versatile and relevant to their lives. It will focus on everyday wear, trend-responsive drops and pieces that can be worn, stacked, layered, mixed, matched and made personal.

Where the Brand Will Play

Project Tiara is being imagined for the fast-growing daily wear and self-purchase jewellery space. This is a large, under-branded opportunity in India, where young consumers are actively looking for jewellery that feels more current, more expressive and more accessible than traditional fine jewellery.

The brand will likely operate across digital-first channels, selective physical experiences, pop-ups and omni-channel journeys. It will be designed for a consumer who discovers on Instagram, engages through content, browses online, walks into stores and expects a seamless experience across all touchpoints.

How We Aim To Differentiate

Project Tiara will be different from traditional jewellery brands in both product and personality.

This brand will not simply sell jewellery. It will create a new buying behaviour, where jewellery becomes part of everyday identity, styling and self-expression.

Why This Is Exciting

Project Tiara gives us the opportunity to build a brand from the ground up: the consumer lens, product strategy, design system, brand voice, digital ecosystem, supply chain model, retail experience and growth engine.





It will also serve as an innovation sandbox for Novel Jewels, allowing us to experiment with new designs, faster drops, creator collaborations, digital storytelling, consumer communities and more agile ways of building a jewellery brand.

The 3 to 5 Year Ambition

Over the next 3 to 5 years, the ambition is to build Project Tiara into a meaningful, scalable, national Gen Z jewellery brand. The plan is to create a strong digital-first foundation, build repeat-led consumer behaviour, expand through selective offline formats and create a brand that young India sees as expressive, aspirational and accessible.

Project Tiara will also help Novel Jewels engage consumers early in their jewellery journey, creating a long-term relationship that can grow with them as their life stage, income and jewellery needs evolve.

Why Join Us

This is a rare opportunity to be part of a founding team for a new consumer brand within one of India’s most respected business groups. The team will have the chance to shape the brand’s identity, product language, consumer experience, content engine, commercial model and growth journey from the very beginning.

We are looking for people who are entrepreneurial, consumer-obsessed, culturally aware, digitally fluent and excited by the idea of building something that can redefine how young India experiences jewellery.

Project Tiara is not just a new brand. It is a chance to reimagine jewellery for a new generation.

Lead Quality role responsible for ensuring and sustaining highest quality of standards. The candidate will focus on developing and implementing quality management systems, strategies, and processes to enhance product/service quality, customer satisfaction, and overall operational efficiency. The person will collaborate with cross-functional teams to establish quality goals, monitor performance metrics, identify areas for improvement, and drive continuous quality enhancement initiatives.

The person will also oversee quality audits, regulatory compliance, and the resolution of quality-related issues.

Essential Duties And Responsibilities

Lead Quality will be responsible for:

- Developing and implementing quality control processes and procedures to monitor and improve product/service quality.
- Conducting regular inspections and audits to identify quality issues and deviations from standards.
- Analyzing data and performance metrics to assess quality trends and develop improvement initiatives.
- Collaborating with cross-functional teams to establish quality objectives and targets.
- Leading quality improvement projects and initiatives to enhance operational efficiency and customer satisfaction.
- Creating and maintaining quality documentation, such as standard operating procedures and work instructions.
- Training and educating employees on quality standards, procedures, and best practices.




- Investigating customer complaints and implementing corrective actions to prevent recurrence.
- Conducting supplier evaluations and audits to ensure compliance with quality requirements.
- Keeping up-to-date with industry quality standards and regulatory requirements.
- Drive World’s Best Quality in Jewellery with best in class processes implementation at the shop floor.
- Led a team of internal and external quality auditors to ensure the products are being audited on time with all the necessary protocols as per SOPs.
- Drive continuous improvement in Quality standards, processes and vendor performance
- Build product superiority across vendor locations to deliver consistent quality in all categories – plain gold & studded, silver – plain and studded
- Proto to bulk consistency for all new developments and collections
- Build quality parameters and user quality manual – cad, findings, alloys, code logics and product specifications etc.
- Setting up the quality standards for all empaneled vendors – handholding and educating them
- Introduce and work on recent techniques and drive innovation – products, locks and findings and functional aspects of the jewellery
- Conduct regular reviews of Quality with vendor partners to ensure zero defects in the supply quality and reduce defects coming through after sales and service

Critical Competencies For Success

- Strategic Orientation: Ability to develop and execute a forward-thinking quality vision that aligns with the company's overall business objectives.
- Analytical Acumen: Proficient in analyzing complex data and performance metrics to make informed decisions and drive process improvements.
- Leadership & Influence: Proven ability to lead, motivate, and develop a team, while also influencing cross-functional stakeholders to adopt a quality-first mindset.
- Technical Expertise: Deep understanding of jewellery manufacturing processes, materials, and quality control methodologies.
- Problem-Solving: Strong skills in identifying root causes of quality issues and implementing effective and sustainable corrective actions.
- Communication: Excellent verbal and written communication skills to articulate quality standards, report on findings, and interact effectively with all levels of the organization and external partners.
- Behavioural skills - Very good interpersonal skills, super agile, flexible & ownership attitude

Person Profile

- Graduate in any stream; an engineering degree is an advantage
- Minimum 10+ years of experience in jewellery – product quality, new product and manufacturing
- End to End product and manufacturing knowledge (Jewellery – All Categories) is a must
- Ideal to have hands on knowledge – serving international brands or in domestic managing product quality for top mid to high-end brands
- Strong understanding of quality control principles, statistical analysis, and process improvement techniques
- Excellent analytical, problem-solving, and decision-making skills
- Inclusiveness – team player to assist and support for on-time delivery and new developments
- Relevant certifications (e.g., Six Sigma, Lean, ISO) are highly desirable

📌 Lead Quality Assurance, Emerging Growth Opportunites (Maharashtra)
🏢 Aditya Birla Group
📍 Maharashtra