# Lead Media Buyer / D2C Growth Specialist

Meta Ads | YouTube Ads | Performance Creative Strategy

Company: Goodveda

Location: Noida, NCR (Work from Office)

Experience: 3–7 years

Industry: Ayurveda, Nutrition, Nutraceuticals, Supplements, D2C Wellness

Employment: Full-time

### About Goodveda

Goodveda is a fast-growing D2C health and wellness brand combining Ayurveda, nutrition science and lifestyle interventions to help consumers manage chronic metabolic health conditions.

We are looking for a sharp, hands-on Lead Media Buyer / D2C Growth Specialist who understands how to scale customer acquisition profitably through Meta, YouTube and high-converting creative strategies.

This role is for someone who loves running campaigns, studying consumer behaviour, testing new advertising ideas and finding profitable ways to scale.

We are not looking for a traditional marketing manager or someone who only coordinates with agencies.

1. Meta Ads — Primary Responsibility

- Personally manage and optimize Meta advertising campaigns across Facebook and Instagram.
- Build, test and scale campaigns focused on profitable customer acquisition.
- Understand Meta's evolving ad delivery systems, creative diversification, audience signals and campaign structures.
- Monitor CPM, CTR, CPC, CPL, CAC, ROAS and delivered-sales ROI.
- Identify winning creatives, audiences, offers and landing pages.
- Manage campaign budgets, scaling decisions and performance optimization.
- Diagnose performance drops and develop structured recovery plans.
- Build remarketing strategies and test new customer-acquisition opportunities.

2. YouTube & Google Video Advertising

- Plan, launch and optimize YouTube advertising campaigns.
- Develop video-first acquisition strategies for health and wellness audiences.
- Test educational videos, expert-led content, customer stories and direct-response video ads.
- Understand audience intent, video hooks, watch behaviour and conversion tracking.
- Coordinate with creative teams to produce and test different video advertising formats.
- Expand profitable acquisition beyond Meta.

3. Performance Content & Creative Strategy

This is a major part of the role.

- Own the performance advertising content calendar.
- Research consumer pain points, buying triggers, objections and competitor advertisements.
- Develop advertising hooks, angles, scripts and creative briefs.




- Plan short-form videos, UGC, testimonials, expert-led content and product demonstrations.
- Work directly with video editors, designers, content creators and health experts.
- Continuously test new creative concepts and formats.
- Analyze winning and losing creatives to guide future production.
- Build a repeatable system for creative research, production, testing and scaling.

The expectation is not simply to request creatives from a designer. You must understand why an advertisement works and how to develop the next winning concept.

4. Profitable D2C Growth

- Own customer acquisition performance from advertising spend to actual delivered sales.
- Work with the sales team to understand lead quality, contactability and conversion.
- Analyze booked orders versus delivered revenue, cancellations and COD-related losses.
- Optimize acquisition costs, campaign economics and customer quality.
- Test landing pages, offers, product bundles and conversion funnels.
- Track campaign performance using Meta Ads Manager, Google Ads, GA4, CRM and reporting dashboards.
- Make budget decisions based on business profitability, not just platform-reported ROAS.

5. Growth Experimentation

- Continuously research successful D2C advertising strategies and emerging creative formats.
- Test new advertising concepts, landing pages, audiences and acquisition funnels.
- Use AI tools to accelerate creative research, scripting, competitor analysis and content planning.
- Maintain a structured experimentation pipeline with measurable outcomes.
- Identify opportunities to improve acquisition efficiency and scale winning campaigns.

Who We're Looking For

Must-Have Skills

- 3–7 years of hands-on performance marketing experience.
- Strong expertise in Meta Ads Manager, including campaign creation, optimization and scaling.
- Practical experience running YouTube/Google video advertising campaigns.
- Experience working with an Ayurveda, nutrition, nutraceutical, supplement or D2C wellness brand.




- Strong understanding of direct-response advertising and performance creatives.
- Ability to independently research and develop advertising hooks, scripts and creative concepts.
- Experience managing meaningful advertising budgets with measurable acquisition results.
- Strong analytical skills and understanding of CAC, ROAS, MER and conversion funnels.
- Comfortable working in a fast-paced, founder-led startup environment.

Preferred Experience

- Experience with lead-generation, d2c website sales and call-assisted D2C sales funnels.
- Understanding of COD, delivery rates and RTO.
- Experience with health-condition-specific marketing campaigns.
- Familiarity with Meta Ads Library, Google Ads, GA4, Shopify and CRM reporting.
- Experience working directly with video editors, designers and content creators.

What Makes You a Great Fit

You are someone who:

- Loves being inside Ads Manager and analyzing performance.
- Can explain exactly why a campaign is winning or losing.
- Thinks about creative strategy as seriously as campaign optimization.
- Understands Indian D2C consumers and their purchase behaviour.
- Is comfortable testing, failing, learning and iterating quickly.
- Takes ownership of acquisition profitability.
- Prefers building and scaling something meaningful over managing large corporate processes.

What We Offer

- Opportunity to directly influence the growth of an emerging consumer-health brand.
- Significant ownership of performance marketing and creative strategy.
- Close collaboration with the founding team.
- Freedom to experiment, test new ideas and build scalable growth systems.
- Competitive compensation aligned with experience and demonstrated capabilities.

How to Apply

Please share your resume along with:

- D2C brands you have worked with.
- Highest monthly Meta advertising budget personally managed.
- Examples of successful campaigns and acquisition results.
- Examples of advertising creatives or content strategies you developed.
- Your experience with YouTube Ads.
- Current CTC, expected CTC and notice period.

Mail ID:- [email protected]

Significant: We are looking for hands-on practitioners. Candidates whose experience is primarily agency coordination or large-team supervision without direct campaign ownership may not be suitable.

📌 Lead Media Buyer (Noida)
🏢 Goodveda
📍 Noida