Company Description Anantara Atelier is a design-focused studio dedicated to elevating interiors with global inspiration and a strong emphasis on serenity and balance. Guided by the philosophy of “Infusing Zen into Design,” the company creates spaces that blend aesthetic appeal with a calm, mindful atmosphere.

Its work centers on transforming interiors into harmonious environments that support wellbeing and comfort. Team members collaborate closely to bring thoughtful, detail-oriented design solutions to clients. Applicants can expect a creative, quality-driven workplace that values innovation and refined interior experiences.

Role Description We are seeking a skilled Lead Generation Specialist with hands-on expertise in both Meta Ads (Facebook & Instagram) and Google Ads . The candidate will be responsible for planning, executing, optimizing, and monitoring paid advertising campaigns to generate qualified leads for our interior design and turnkey projects.

The ideal candidate should have a strong understanding of performance marketing, audience targeting, lead generation strategies, campaign analytics, and conversion optimization.Key Responsibilities

1. Meta Ads Management

- Plan, execute, and manage paid advertising campaigns on Facebook and Instagram.
- Develop effective audience targeting strategies based on demographics, interests, locations, and buyer intent.
- Run lead generation, website conversion, remarketing, and retargeting campaigns.
- Test different ad creatives, copy, audiences, and campaign objectives to improve performance.
- Monitor campaign performance and optimize budgets to achieve lower cost per qualified lead.

2. Google Ads Management

- Plan and manage Google Search, Display, and other relevant Google Ads campaigns.
- Conduct keyword research and identify high-intent search terms relevant to interior design and turnkey interior services.
- Optimize bidding strategies, ad copies, audience targeting, and campaign structure.




- Monitor search terms, negative keywords, conversion tracking, and landing page performance.
- Improve lead quality while maintaining an efficient cost per acquisition.

3. Lead Generation & Performance Marketing

- Develop and implement digital strategies to generate consistent, high-quality leads.
- Focus on lead generation for 2BHK, 3BHK, 4BHK, and premium residential interior projects.
- Understand the target audience, customer journey, and factors influencing purchase decisions.
- Coordinate with the sales team to track lead quality, follow-ups, site visits, and booking conversions.
- Identify opportunities to improve lead-to-site-visit and lead-to-booking conversion rates.

4. Analytics & Reporting

- Track campaign performance, cost per lead (CPL), cost per qualified lead, conversion rates, and return on ad spend (ROAS), where measurable.
- Prepare weekly and monthly performance reports.
- Use Meta Ads Manager, Google Ads, Google Analytics 4 (GA4), and Google Tag Manager as required.
- Ensure accurate conversion tracking and identify areas for campaign improvement.
- Allocate budgets based on campaign performance and business priorities.

5. Creative & Marketing Coordination

- Work with the internal design and content team to develop effective ad creatives, videos, reels, and campaign concepts.
- Provide creative briefs based on campaign performance and audience insights.
- Suggest new marketing strategies, offers, and campaigns to improve lead generation.
- Stay updated with digital advertising trends, platform changes, and competitor activities.





Required Skills & Qualifications
- 2–4 years of hands-on experience in digital marketing and paid lead generation.
- Strong practical expertise in both Meta Ads and Google Ads .
- Proven experience generating leads for real estate, interior design, home interiors, architecture, or other high-value services is preferred.
- Good understanding of audience segmentation, remarketing, conversion tracking, and performance optimization.
- Experience with Google Analytics 4, Google Tag Manager, Meta Pixel, and conversion APIs is an advantage.
- Robust analytical skills with the ability to interpret campaign data and make informed decisions.
- Understanding of landing pages, lead forms, keyword research, and conversion rate optimization.
- Ability to manage advertising budgets and deliver measurable results.
- Good communication skills and the ability to coordinate with the sales and creative teams.

Key Performance Indicators (KPIs) Performance will be evaluated based on:
- Number of qualified leads generated per month.
- Cost per lead (CPL) and cost per qualified lead.
- Lead quality and relevance to the company's services.
- Lead-to-site-visit and lead-to-booking conversion rates.
- Campaign performance and advertising budget efficiency.
- Accuracy of tracking, reporting, and performance analysis.
- Consistency in achieving agreed monthly lead generation targets.

Ideal Candidate Profile We are looking for someone who:
- Can independently manage Meta and Google Ads without relying entirely on an external marketing agency.
- Understands the difference between generating a high volume of leads and generating leads that actually convert into business.
- Is confident in analyzing campaign data and making performance-driven decisions.
- Takes ownership of advertising budgets, lead quality, and campaign results.
- Is proactive, creative, analytical, and focused on business growth.

📌 Lead Generation Specialist (Ahmedabad)
🏢 Anantara Atelier
📍 Ahmedabad