- Bachelor s degree in Business Administration,Marketing,or a related field. 2-4 years of experience in lead generation,sales,or a related role within the IT services industry
Market Research and Prospecting: Conduct market research to identify potential clients in the Canadian and US markets. Develop a targeted list of prospects using various tools and methods. Lead Generation: Utilize tools such as LinkedIn Sales Navigator to generate and qualify leads. Execute lead generation campaigns through email, social media, and other channels.
Database Management: Maintain and update the CRM with accurate and detailed information about leads and prospects. Track and report on lead generation activities and results.
Communication and Outreach:
Initiate contact with potential clients through email, phone calls, and social media. Schedule meetings and follow up with prospects to move them through the sales funnel
Collaboration and Coordination: Work closely with the sales and marketing teams to develop and refine lead generation strategies. Provide feedback and insights on lead quality and campaign effectiveness.
Qualifications
Bachelor s degree in Business Administration, Marketing, or a related field.
2-4 years of experience in lead generation, sales, or a related role within the IT services industry