KRA’s

1. Reputation and narrative leadership
2. Strategic media and influencer management
3. Corporate and policy advocacy
4. Leadership and internal stakeholder advisory
5. Crisis and reputation risk management
6. Digital and brand storytelling narrative

: - The incumbent will be responsible for-

Reputation and narrative leadership

- Drive integrated communications strategy across businesses
- Build and maintain a positive public image through consistent messaging and transparent communication.
- Engage proactively with stakeholders (customers, partners, media, regulators) to reinforce credibility.
- Monitor and respond to reputational risks swiftly and effectively.
- Represent the organization at key forums, conferences, and industry events.

Strategic media and influencer management

- Build high-impact media narratives + influencer ecosystem
- Cultivate and sustain robust relationships with key journalists, editors, and media outlets.
- Identify and engage relevant influencers whose values and audiences align with the brand.
- Ensure strategic placement of thought leadership content, press releases, and stories in high-impact media channels.
- Monitor media and influencer narratives to detect risks early.
- Implement proactive reputation management strategies to counter misinformation or negative coverage.

Corporate and policy advocacy

- Engage policymakers, bureaucrats, industry bodies
- Advocate for policies that align with organizational priorities and support sustainable growth.
- Demonstrate commitment to ethical practices, compliance, and social responsibility in advocacy efforts.




- Anticipate policy changes and regulatory risks that could impact operations and develop proactive strategies to mitigate reputational or compliance challenges.
- Maintain transparent communication about advocacy positions and activities.

Leadership and internal stakeholder advisory

- Manage relationships with key internal stakeholders across functions and business units
- Act as strategic advisor to business heads
- Provide timely, data-driven insights and recommendations to senior leadership for decision-making.
- Ensure cross-functional teams are aligned with corporate strategy and narrative.
- Facilitate collaboration between departments to drive unified execution of organizational goals.
- Provide counsel to leadership during sensitive internal issues or crises.

Crisis and reputation risk management

- Anticipate and manage communication risks
- Develop and maintain crisis communication and reputation risk management frameworks
- Establish monitoring systems (media, social, stakeholder feedback) to identify potential reputation risks before they escalate.
- Ensure timely, transparent, and consistent communication during crises.
- Maintain strong relationships with government, regulators, media,



and internal stakeholders to enable smoother crisis navigation.
- Implement post-crisis reputation rebuilding strategies.
- Track reputation scores, sentiment analysis, and stakeholder feedback post-crisis.

Digital and brand storytelling narrative

- Create and oversee digital content strategies across owned and earned channels
- Drive digital-first narratives, content, design integration
- Craft and maintain a consistent, authentic brand story that reflects the organization’s vision, mission, and values.

Requisite Qualification

Essential

Graduate and post-graduate qualification in any field or Diploma in communications.

Preferred

Graduate in any discipline with post-graduate qualification from a reputed institute in PR/Communications/Media/Journalism.

Requisite Experience

Essential

12 years of relevant work experience in PR & Corporate Communication functions.

Relevant network with media- especially with consumer & corporate media.

Preferred

3 – 5 yrs of experience in a PR agency

Corporate stint post working with an agency.

Skills Required

Special Skills Required

- Written and oral communication skills
- Ability to manage internal stakeholders.
- Ability to manage media and influence the same to speak on behalf of GEG
- Draw media narratives based on business needs/ goals
- Effective Presentation skills
- Excellent Media relations
- Content Creation experience
- Crisis communication

Preferred Skills Required

- Digital (including Social) Media skills
- Understanding of Insights & Analytics

📌 Lead - Corporate Communications and PR (Mumbai)
🏢 Godrej Enterprises Group
📍 Mumbai