Job Overview

We are looking for an experienced and strategic Influencer Marketing Manager to lead influencer campaigns from strategy and planning to execution and performance analysis. The ideal candidate should have strong relationships with creators, agencies, and talent managers, along with excellent campaign management and negotiation skills.

Key Responsibilities

Develop and execute influencer marketing strategies aligned with brand and campaign objectives.

Identify and onboard relevant influencers and content creators across Instagram, YouTube, and other platforms.

Build and maintain strong relationships with influencers, talent managers, and agencies.

Manage influencer campaigns end-to-end, including briefing, negotiations, contracts, content approvals, and execution.

Develop campaign concepts, influencer shortlists, budgets, timelines,



and deliverables.

Negotiate commercials and ensure campaigns are delivered within agreed budgets and timelines.

Coordinate with creative, content, client servicing, and marketing teams.

Monitor campaign performance, including reach, engagement, views, conversions, and ROI.

Prepare campaign reports and provide insights and recommendations for future campaigns.

Track industry trends, emerging creators, competitor campaigns, and current social media formats.

Lead and mentor the influencer marketing team and ensure smooth execution of multiple campaigns.

Interested candidates can share their CVs on [email protected]

📌 Influencer Marketing Manager (Delhi)
🏢 Xcel HR Solutions
📍 Delhi