1. Influencer Sourcing & Management: Identify, onboard, and maintain relationships with nano and micro-influencers across lifestyle, home, parenting, and local communities, especially in cities where Tumbledry operates.
2. Campaign Planning & Execution: Plan and execute monthly influencer campaigns for store launches, app downloads, store walk-ins, franchise awareness, and seasonal promotions.
3. Content Coordination: Brief influencers on content ideas, coordinate shoots and approvals, and ensure timely posting in line with brand guidelines.
4. Performance Tracking & Reporting: Track reach, engagement, app downloads, leads, and conversions using promo codes and tracking links. Prepare monthly performance reports.
5. Budget & ROI Management: Manage the influencer marketing budget of 2.53 lakh, negotiate barter and paid collaborations, and ensure measurable returns on marketing spend.
6. Cross-Functional Coordination: Work with the digital marketing, content, design, and franchise teams to execute campaigns smoothly and maintain consistent brand messaging.
7. Hyperlocal Marketing: Run city-specific influencer campaigns to promote current store openings and increase awareness and customer acquisition in local markets.

📌 Influencer Marketing Executive (Noida)
🏢 Tumbledry Solutions
📍 Noida