Job highlights

- MBA/PGDM with 12-15 years B2B sales experience in HoReCa, Food Service or QSR segment, robust F&B; supply chain knowledge
- Build and develop key B2B customer relationships, drive sales of fresh and value-added food products, lead commercial negotiations, execute India B2B sales strategy, collaborate with cross-functional teams

The Role Lead Sales HoReCa & Food Service, you will be responsible for:

- Build the business by identifying, acquiring and developing key B2B customers across QSRs, hotel chains, restaurants, caterers, modern retail and institutional food-service segments.
- Develop strong relationships with key decision-makers and procurement teams across accounts such as QSR chains, restaurant groups, hotel chains, institutions and caterers, leveraging existing relationships wherever possible.
- Drive sales of fresh as well as value-added food products, including fruits & vegetables, purees, pastes and other processed/value-added offerings.
- Develop and execute the India B2B sales strategy to deliver revenue, volume, margin and customer acquisition targets.
- Lead commercial discussions, pricing and negotiations while identifying opportunities for recent products, categories and customer segments.
- Work closely with Procurement, Supply Chain, Quality,



Operations and Finance to understand customer requirements and ensure reliable end-to-end supply and service execution.

Qualifications and Skills we look for:

- MBA/PGDM in Sales, Marketing, Business Management or a related field.
- 12 to 15 years of experience in B2B Sales / Business Development, with significant hands-on experience in the HoReCa, Food Service or QSR segment.
- Experience in the Food & Beverage industry is strongly preferred; FMCG experience would be an added advantage.
- Proven experience in working directly with QSRs, restaurant chains, hotel groups, caterers, institutional buyers
- Strong existing relationships with food-service / QSR / institutional procurement networks would be an advantage.
- Demonstrated ability to build a business/channel from the ground up, with strong ownership and entrepreneurial mindset.
- Strong understanding of the Food & Beverage supply chain, including sourcing, procurement, quality, processing, logistics and customer fulfilment.
- Strong commercial acumen, negotiation skills and understanding of revenue, margins and profitability.
- Excellent communication, relationship-building and stakeholder management skills.
- Should be a hands-on business builder who can operate independently and create the initial customer base before scaling the team.

📌 Horeca Sales Lead (Mumbai)
🏢 R2R Consults
📍 Mumbai