We are looking for a Head of Sales to lead and scale our client's offline retail and distribution business. You will build the offline growth strategy across Modern Trade, General Trade, distributors, large-format stores and our own retail, and own revenue and profitability for the channel. This is a business leader role, not just a sales role. You will report to the CEO and work closely with marketing, supply chain, finance and operations.

KEY RESPONSIBILITIES

1. Offline Business Strategy

• Develop and execute the overall offline business strategy in line with the company's growth objectives.
- Identify new channels, markets, territories and retail opportunities for expansion. • Build a scalable offline growth roadmap across existing and new markets.
- Drive revenue, distribution, market share and profitability across offline channels.

1. Retail & Distribution

• Lead expansion across modern trade, general trade, large-format stores, exclusive brand outlets, distributors and other offline channels.
- Build and strengthen distributor and retail partner networks across key markets. • Identify and onboard strategic retail and distribution partners.
- Negotiate commercial terms, margins, visibility, listings, promotions and annual agreements with key partners.
- Ensure strong retail execution, availability, visibility and merchandising across stores.

1.



Revenue & P&L; Ownership

• Own the offline business P&L;, revenue targets, gross margins and profitability.
- Develop annual and quarterly sales plans and ensure business targets are met.
- Monitor channel-wise and region-wise performance and identify opportunities for growth.
- Drive sales productivity, contribution margins and return on investment across offline channels

1. Modern Trade & Key Accounts

• Build solid relationships with key modern trade and retail accounts.
- Lead negotiations with major retail chains and strategic accounts.
- Drive new listings, assortment expansion, visibility, promotional plans and sell-through.
- Develop joint business plans with key retail partners

REQUIRED SKILLS & QUALIFICATIONS
- 12–18+ years of experience in offline sales, retail, distribution or business leadership.
- Proven experience building and scaling offline businesses for D2C, FMCG, beauty, personal care, fashion, lifestyle or consumer brands.
- Strong experience managing modern trade, general trade, distributors, key accounts and retail networks.
- Has owned large revenue targets, preferably a P&L.;
- Strong commercial, negotiation and business development skills.
- Experience building and managing large, high-performing sales teams

📌 Head of Sales (Mumbai)
🏢 The Bridge Associates
📍 Mumbai