Head of Content & Distribution

Company: The Nawaz Shaikh / ViralX

Location: Mumbai, Maharashtra

Work Mode: In office

Job Type: Full-time

Position Level: Leadership

Job DescriptionAbout the Role

We are looking for an experienced Head of Content & Distribution to lead content strategy, creative direction, audience growth, and content distribution for Nawaz Shaikh's personal brand.

The role involves building a strong international presence across Instagram, YouTube, Facebook, LinkedIn, and other relevant platforms through engaging educational and entertaining content focused on AI, business, marketing, entrepreneurship, technology, and personal branding.

The ideal candidate should have strong content strategy skills, proven audience growth experience, team management capabilities, and a performance-driven approach.

Key Responsibilities

1. Content Strategy & Creative Direction

- Develop content strategies for Instagram, YouTube, Facebook, LinkedIn, and emerging platforms.
- Research trends, audience psychology, storytelling formats, and competitor strategies.
- Identify high-potential topics in AI, business, entrepreneurship, marketing, and technology.
- Develop compelling hooks, scripts, video structures, and repeatable content series.
- Create distinctive content formats and simplify complex business concepts into engaging content.

2. YouTube Growth & Show Development

- Lead YouTube strategy from content ideation to publishing.
- Develop educational videos, documentaries, interviews, and business breakdowns.
- Manage video titles, thumbnails, video packaging, and storytelling structures.
- Analyse click-through rates, audience retention, watch time, and returning viewers.
- Build repeatable YouTube shows and content franchises.
- Convert short-form reach into long-term YouTube audience growth.

3. Short-Form Content

- Develop content formats for Instagram Reels, Facebook Reels, and YouTube Shorts.
- Research trending conversations, viral hooks, and high-performing content structures.
- Repurpose podcasts, founder insights, interviews, and long-form videos into short-form content.
- Test different hooks, edits, narratives, and creative approaches.




- Optimise content for shares, saves, engagement, and follower conversion.

4. Distribution & Audience Growth

- Develop cross-platform content distribution strategies.
- Coordinate content repurposing, podcast clipping, collaborations, and creator partnerships.
- Develop strategies to expand into international English-speaking audiences.
- Identify new distribution opportunities and growth channels.
- Build systems to maximise the reach of original content.

5. Content Operations & Team Leadership

- Build and manage content production workflows.
- Coordinate researchers, scriptwriters, video editors, designers, and distribution specialists.
- Maintain an organised content calendar and production pipeline.
- Ensure consistent publishing and smooth day-to-day coordination.
- Set deadlines, review creative output, and maintain quality standards.
- Establish standard operating procedures and team accountability.

6. Analytics & Growth Optimisation

- Track content performance across platforms.
- Analyse retention, impressions, reach, engagement, subscriber growth, and audience behaviour.
- Conduct weekly creative performance reviews.
- Identify successful content formats and scale them systematically.
- Present data-backed recommendations.
- Continuously improve content quality and distribution efficiency.

Mandatory Requirements

- 4–8+ years of relevant experience in content strategy, creator growth, digital media, or audience development.
- Proven experience scaling a creator, founder, educational brand, or media property.
- Strong understanding of Instagram and YouTube algorithms, audience behaviour, and distribution strategies.
- Excellent content ideation, storytelling, hook development, and creative strategy skills.
- Experience managing editors,



production teams, or content operations.
- Strong knowledge of YouTube titles, thumbnails, audience retention, and video packaging.
- Ability to turn ideas into actionable content plans with minimal supervision.
- Excellent written and spoken English.
- Strong analytical thinking and performance-driven decision-making.

Preferred Qualifications

- Experience working with creators or personal brands with 500K+ followers.
- Experience scaling YouTube channels to 100K+ subscribers or beyond.
- Experience growing international audiences.
- Background in AI, business, entrepreneurship, finance, or educational content.
- Familiarity with creator-led media companies and distribution models.
- Experience with AI-assisted content research and production tools.

Who Should Apply This role is suited to candidates who can own content strategy, develop original concepts, demonstrate measurable growth results, build audience loyalty beyond views, and manage a structured content production workflow with minimal supervision.

Why Join Us?

- Work directly with an entrepreneur and creator with an established audience.
- Gain exposure to business operations and international expansion plans.
- Build original content properties and lead a creative team.
- Contribute to the growth of an AI and business-focused media brand.

Application Process Interested candidates should submit their resume, portfolio, and previous content growth results.

Please include:

- Three creators, brands, or channels you have helped grow, along with your contribution and measurable results.
- Your strongest content strategy or distribution case study.
- Three original content ideas you would implement for Nawaz Shaikh.
- Your current compensation, expected compensation, and notice period.

Email: [email protected]

Contact: (phone hidden)

Pay: ₹150,000.00 - ₹180,000.00 per month

Application Question(s)

- Are you comfortable attending an initial virtual interview Or sharing a short introductory video as part of the recruitment process?

Language:
- English (Preferred)

Work Location: In person

📌 Head of Content & Distribution (Oshiwara)
🏢 Full Power Media Private
📍 Oshiwara