Whizz HR is hiring for Digital Strategy Director in Mumbai ( Vashi) :

Role Overview The Director – Digital Strategy will lead the development and execution of integrated digital strategies to drive business growth, strengthen brand positioning, enhance customer engagement, and accelerate digital transformation.

This role requires a strategic leader who can connect business objectives with digital marketing, customer experience, data analytics, technology, and innovation. The individual will oversee digital initiatives across channels, manage cross-functional teams, and deliver measurable business outcomes.

Key Responsibilities

1. Digital Strategy & Business Growth

- Develop and lead the organization's overall digital strategy aligned with business objectives and revenue targets.
- Identify new digital opportunities, emerging technologies, and market trends to drive competitive advantage.
- Translate business goals into actionable digital roadmaps, initiatives, and performance metrics.
- Drive customer acquisition, engagement, retention, and conversion through integrated digital initiatives.

1. Digital Marketing & Channel Leadership

- Oversee digital marketing strategy across SEO, SEM, paid media, social media, content marketing, email, mobile, and other relevant channels.
- Lead integrated omnichannel campaigns to strengthen brand awareness and generate qualified leads.
- Optimize media investments, channel performance, and marketing ROI.
- Ensure consistent brand messaging and customer experience across digital touchpoints.

1. Data, Analytics & Performance Optimization





- Establish KPIs, dashboards, and measurement frameworks to evaluate digital performance.
- Use customer insights, market research, and analytics to inform strategic decisions.
- Drive continuous optimization of campaign performance, conversion rates, customer journeys, and acquisition costs.
- Develop attribution and reporting models to measure the business impact of digital investments.

1. Customer Experience & Digital Innovation

- Develop customer-centric digital experiences across websites, apps, e-commerce platforms, and other digital touchpoints.
- Identify opportunities to leverage AI, automation, personalization, and marketing technology.
- Collaborate with product, technology, UX/UI, and business teams to improve digital experiences.
- Lead initiatives that enhance customer satisfaction, loyalty, and lifetime value.

1. Leadership & Stakeholder Management

- Lead, mentor, and develop high-performing digital strategy and marketing teams.
- Collaborate with senior leadership, sales, product, technology, finance, and other business functions.
- Manage external agencies, technology partners, and digital vendors.
- Present strategic recommendations,



performance reviews, and investment proposals to senior management.

1. Budget & Resource Management

- Develop and manage digital marketing budgets, resource allocation, and investment priorities.
- Ensure productive utilization of marketing spend and achievement of agreed business outcomes.
- Evaluate agency and vendor performance against defined KPIs.
- Build business cases for new digital initiatives and technology investments.

1. Governance & Emerging Trends

- Monitor digital industry trends, competitor activity, and evolving customer expectations.
- Ensure digital initiatives adhere to applicable data privacy, cybersecurity, brand, and regulatory requirements.
- Establish best practices, processes, and governance frameworks for digital execution.
- Evaluate emerging platforms and technologies for relevance, feasibility, and business value.

Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Digital Media, Technology, or a related field.
- MBA or postgraduate qualification in Marketing, Strategy, or Digital Business preferred.
- 12–15+ years of relevant experience in digital strategy, digital marketing, customer experience, or digital transformation.
- Proven experience leading digital initiatives, managing budgets, and delivering measurable business impact.
- Experience managing multidisciplinary teams and senior stakeholder relationships.

Interested candidates can write to us at [email protected]

Warm Regards

Whizz HR

📌 Head of Digital (Mumbai)
🏢 Whizz HR
📍 Mumbai